While doing some SEO research for some of our San Francisco Bay Area business clients, I ran across an article from SearchEngineLand.com. The article is about how 1# position in Google may not matter as much anymore. This is because of Google's feature of giving you a direct answer at the top of the page for certain questions, keywords you put into Google. The moral of the story is, good content is key to helping you with your SEO efforts, and this article does a good job of explaining another angle on how it can work for you.
Please review the following article from SearchEngineLand.com to learn more about this topic: http://searchengineland.com/1-reason-position-1-doesnt-matter-248390