A few times a year, Google performs a "core" update to its search Algorithm each year. This month, they released a pretty big "Core" update that affected quite a few websites. This update is being nicknamed the Medic update, because of the type of sites it may have changed. Originally based upon different forums this update affected the ranking of Medical websites, but after the dust has settled, it has touched a broad spectrum of websites. I know our site got hit and for a period of time, rankings for some keywords dropped back a couple of pages, but now we are back where we were before August 1st on those keywords.
Google's statement about this update was that there is no real fix if your rankings dropped and they went with their boiler point comment of continue to provide great content. That got a lot of SEO experts rushing to guesses on what the update affected, and because it is a broad one, it is really hard to tell.
Two of the areas that most people were guessing were websites that were lacking Expertise, Authoritativeness, or Trustworthiness (E-A-T). Now, this is a guideline from Google's "Search Quality Evaluator's Guide." Google hires these Evaluators to scour the world wide web and manually rank sites based on these guidelines. Now Google mentions that these guidelines do not directly affect there search algorithm, immediately, but it is a great tool to help you with making sure your site is considered quality in the eyes of Google.
Now going back to E-A-T, here is the definition of E-A-T form the Guideline:
"Low quality pages often lack an appropriate level of E-A-T for the purpose of the page. Here are some examples:
Note: Websites with user-generated content span the Page Quality rating spectrum. Please pay careful attention to websites that allow users to publish content with little oversight, such as social networking pages, video sharing websites, volunteer-created encyclopedias, article sharing websites, forums, etc. Depending on the topic, pages on these websites
may lack E-A-T. Important: The Low rating should be used if the page lacks appropriate E-A-T for its purpose."
Now the lack of E-A-T to YMYL pages (Your Money or Your Life) as termed by Google seemed to be the pages hit hardest. If you are not familar with this term, here is the definition from Google's Search Quality Guidlines.
"Your Money or Your Life (YMYL) Pages
Some types of pages could potentially impact the future happiness, health, financial stability, or safety of users. We call
such pages “Your Money or Your Life” pages, or YMYL. The following are examples of YMYL pages:
We have very high Page Quality rating standards for YMYL pages because low quality YMYL pages could potentially"
In a nutshell, the benefit I got from this update was the fact that we need to always keep up with our SEO Optimization tasks and we need to really incorporate these guidelines into our website builds even though they may not affect Google Search Algoythim ;-)
To access this guideline your self, you can go here:
Here is another article with more info on the August core update:
As always please contact us if you have any questions or need any assistance with your website and graphic efforts.
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