For those entrepreneurs/solopreneurs who want to break out and make it on there own and need assistance with building their online presence, we have announced a new service to help your business liftoff.
The Online Starter Kit is for Entrepreneurs just starting out that need assistance with building their online presence and implementing online technologies to help get their business get off the ground.
This service includes:
Contact us to schedule a discovery call and get a quote
Over the years when working as a marketer for my San Francisco Bay Area-based business clients, a driving factor in getting leads from our website has been the use of blogs.
In a recent article from one of our partner BKA Content, they mentioned that if you blog 16 times more a month, that you could on average get 3.5 times leads from your website. Now it is easy to claim these numbers, but I do not disagree since in our experience we have seen a rise in leads on our website when we do write blogs.
Now it is not just enough to spew a bunch of words and hope that will help you get your next big lead from your website. You also need to make sure you write about something that is of quality. Google emphasizes an importance of creating quality content since it is there job to get searchers to the right place and a destination that the will remind them to use Google for there searches again. Google has an excellent guide for this on their SEO guide:
When we started writing blogs, it was said all you need to do was make sure you have 50 words or more. Well, now it may be more. Neil Patel, an online marketing expert, has an article that outlines suggested word length for different industries. To view it, please go to the following section.
In a nutshell, the critical thing to do is make sure you are writing a blog on a regular basis. It does take time (Why we do not always write as much as we should), but you will benefit, whether it is an increase in leads to your website, you learning something from your research or because you offer more insight to your end users.
If you have any questions, please feel free to reach out to us.
Photo by Glenn Carstens-Peters on Unsplash
When you are working with a Web Designer or Web Design Agency, the first thing they should be doing is a discovery and audit. During this phase, the Designer or Agency should be getting a good idea of your business, who your clients are, what your current sales process is, what you have been doing marketing wise thus far and auditing how your current website is performing if you have one.
The Designer should be spending a reasonable amount of time on discovery and Auditing so they can get the development and implementation of your new website right. You also want to make sure they help you implement the correct online marketing strategy and solutions, so an audit is a key to making this happen. Here is a high-level view of some of the what should be part of what a Web Designer should get out of the Discovery.
They Learn About Your Business
A Web Designer will utilize several business planning insight tools depending upon the stage your business is in, to get a full understanding of what your company does, is trying to achieve and how you would like to grow. This help with making sure the plans put in place are in line with your business goals and based on experience.
Learn About Your Clients
The Designer will dig deeper and find out who your specific clients and target audience is and what their purchasing or interaction journey is like with your company. Learning more about your clients helps the Designer build a strategy and implement a website that converts your visitors and clients to do what you want them to do on your site.
Technical Audit of Your Website
If you are upgrading an existing site, the Designer should do a deep dive on what your current website is built with and get an understanding of what is working and not working technically.
Learn About Your Online Marketing Goals
The Designer or Agency should learn more about the current results of your online marketing efforts and what your goals are moving forward. They should get a good feel for what you are trying to achieve visually, content-wise and more importantly, results wise.
A website does not just have to be a pretty face, it can be some much more, and with doing discovery and research, this will help ensure you get results from your website.
Photo by João Silas on Unsplash
The following article brief is about the website trends for the month of June. In an article from Web Designer Depot, an online website design publication, they point out three website design trends for the month of June. Each design has been done before, but they point out examples that have a little be of a spin.
Full Screen Photo
The first example is a Full Screen Photo on the home page and some of the more traditional elements in a home page are not present or not emphasized as they normally would be.
New Take on Split Screens
You may see some websites where they have split screens on the home page. This could be a good way to give users multiple options when they get to your home page. The article give examples of some sites that utilize split screen designs for the home page.
Color Overlays with Minimal Transparency
Another popular design that we have used in the past is having a color overlay of a large image. This can be useful if you want to focus on any headlines or other content and you just want you hero image to be in the background.
To get some ideas for your new website, please see the following article.