The following are the top articles we are reading in the world of design, marketing, and technology that might give you a good idea that can apply to your business or Government agency. These include new website design ideas and why you should employ ethical SEO tactics to ensure your website rankings do not get dinged.
Bad SEO Habits That May Get Your Burned
In this article from Search Engine Land, the author Stephen Spencer provides several examples of black-hat and grey-hat SEO techniques that could hurt your websites rankings in the eyes of Google and Bing
Read the article here: searchengineland.com/flying-close-to-the-sun-seo-tactics-that-may-get-you-burned-304233
20 New Web Design Ideas for August 2018
If you are looking for good ideas for your website redesign, Web Design Depot has a great article from Paddi MacDonnell that provides 20 examples of new sites or website refreshes. These include a new game from MailChimp, a guide to plants for people who do not have a green thumb and some new designs that might make you motion sick. These examples include ideas with new animations bold colors and scrolling effects.
Read the article here: www.webdesignerdepot.com/2018/08/20-freshest-web-designs-august-2018/
5 Brands Using Illustration in There Branding Efforts
Here is an article from Creative Bloq that gives five examples of how some brands are using Illustration to enhance their brand.
Read the article here: www.creativebloq.com/inspiration/5-mesmerising-uses-of-illustration-in-branding
43 Inspiring Street Art Examples
Another cool article from Creative Bloq that is more related to artistic inspiration is an article that provides 43 samples of street art from around the world.
Read the article here: www.creativebloq.com/street-art/examples-street-art-612334
New Google G Suite Update for Businesses
Read the latest article from Google with information on the latest updates to the G Suite service that includes better collaboration features and more secure email capabilities.
Read the article here: www.blog.google/products/g-suite/helping-enterprises-stay-competitive-with-new-updates-in-g-suite/
Please contact us if you need assistance with our design or online technology project.
Photo by rawpixel on Unsplash
For a long time, we worked with many San Francisco Bay Area businesses and Government Agencies where the IT Department was always in charge of the organization's website. The reason for this was because it was technology and when the internet started taking off, it required the expertise of the IT department to build the server to host the website, and they needed to code or install any web applications. Government Web Design
There are still some Government agencies and companies out there that still believe the IT department should manage their website if they are still hosting their website or if the organization thinks the IT Department should handle it because they believe it is too hard to update the site that was built by the IT department.
IT Department's central role should be to ensure the organizations' infrastructure (Network, servers, workstations, email, printer, phones, etc...) works and that end-users have no issues accessing the IT infrastructure. There should be no reason now that an organization or agency hosts there own website in-house. There are many hosting options out there that allow organizations to host websites offsite and that do not require the complex software infrastructure needed to host sites.
A company's website is a marketing and business development tool for businesses, especially B2B business. For government agencies, it is a marketing and customer service tool for its constituents and other stakeholders. Because of the above requirements, this requires the individual or team member managing websites to have different skill sets than what the IT staff has. IT staff are trained in technical skill sets and are focused on achieving technical success. Sites these days should be focused on achieving business goals.
For businesses, the Marketing and Sales Teams should be in charge of managing the website and making sure it is delivering on the strategy your organizations requires. If they do not have the expertise in-house, they can outsource web development and design to an outside agency but direct the strategy they want from the website. The Marketing Team can manage it on an ongoing basis since most Content Management Systems (CMS) are easy to use.
For Government Agencies, the internal Public Relations Department, or the different Department Managers in charge service delivery should be in charge of the strategy of the website and what they require from it. Administrative staff can then manage updates on an ongoing basis since as mentioned before, CMS systems are straightforward to use these days.
With our society's reliance on the web, especially in the mobile space, web technology has become more accessible to more people and is no longer a technology that can just be left to the side. Your website can be a critical part of your business organizations success.
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For those entrepreneurs/solopreneurs who want to break out and make it on there own and need assistance with building their online presence, we have announced a new service to help your business liftoff.
The Online Starter Kit is for Entrepreneurs just starting out that need assistance with building their online presence and implementing online technologies to help get their business get off the ground.
This service includes:
Contact us to schedule a discovery call and get a quote
Many San Francisco Bay area and nationwide non-profits, government agencies, and healthcare firms have a ton of paper forms that can consume a lot of there staff's time. These firms may not realize it, but many of these paper forms can be converted to online electronic forms. Many times it can take a staff member or a team a considerable amount of time to process these forms. Also, if these forms need to be filled out by clients or other stakeholders, then relying on paper forms to be mailed in or faxed in, can delay the delivery of services. In a recent survey by our partner Formstack, they said that "67% of healthcare managers are spending at least one full workday per week on manual, repetitive tasks." Some of the Health Care managers spend half of the there week on these tasks. 44% have identified three or more efficiencies in their processes. Luckily, there are solutions out there that can help and here are some ideas for forms and workflow ideas to help businesses save time and become more efficient.
The article below outlines three areas in the Healthcare industry where online forms can help. Those include:
Eliminating Paper Forms
Convert many of your onboarding forms to electronic forms eliminating the delays, scanning, faxing, printing and shredding needed to managed those forms.
Automate Data Routing
With online forms, you can automate data routing and approvals.
Create Accessible Records
Make it easier for your staff to find the data they need to recover quickly.
To learn more about what is possible with online forms, please review the following articles or contact us to set up a consultation.
Forms for Health Care: www.formstack.com/blog/2018/healthcare-manual-data-tasks/?utm_source=formstack+blog+homepage
Higher Ed Form Examples:
IT Forms Examples: www.formstack.com/blog/2018/5-ways-formstack-it/
Government Form Examples: www.formstack.com/blog/2018/5-ways-formstack-government/
Photo by Christa Dodoo on Unsplash
The following is how EnlightWorks is helping and can help our clients and other businesses with complying with this law.
Data Delete Requests
If any of your EU clients request access, correct, port or erase their data, all you would have to do is contact us, and we will work with your website platform vendor to process the request.
For our Weebly users, an automatic cookie notification display banner will be displayed for visitors accessing your site from a European IP address. For users of other website platforms, we can work with you to get one posted on your site.
Opt-In Option for Contact Forms
As mentioned before, EU users need to be informed about when their personal information is being collected. A new opt-in field has been added to our contact forms.
We have installed an SSL Certification (HTTPS). This certification ensures a site visitors connection to your site is secure and cannot be intercepted.
The following is a quick checklist.
Please contact us if you have any questions or would like schedule a call to discuss this or deploy it on your website.
To learn more about this, please see the following articles.
GDPR Portal: https://www.eugdpr.org/eugdpr.org.html
About the GDPR from MailChimp: https://kb.mailchimp.com/accounts/management/about-the-general-data-protection-regulation
Weebly GDPR FAQ: https://hc.weebly.com/hc/en-us/articles/360000488108-GDPR-FAQ
Duda GDPR Faq: https://help.duda.co/hc/en-us/articles/360000739348-General-Data-Protection-Regulation-GDPR-Compliance-Information-Resources
Please contact us if you have any questions.
For those San Francisco Bay Area web design and cloud computing clients of ours, Microsoft just announced that it's Planner tool, a Project Manager application for Office 365 has been widely released. For users of Office 365, this will appear as a tile automatically once available for your account. To learn more about this announcement, please see the following article from Mashable.
Please contact us if you want to learn more about
We recently read an article from InfoWorld that outlines 8 free apps that you can integrate and help maximize the use of Google Drive for any of our San Francisco Bay Area based and nationwide Entrepreneurs that use Google Drive.
This slideshow from InfoWorld provides great App recommendations which include:
To read more about each of these services, see the following article from JR Rafael from InfoWorld: http://www.infoworld.com/article/2948125/cloud-storage/8-free-apps-pump-up-google-drive.html