The following are the top articles we are reading in the world of design, marketing, and technology that might give you a good idea that can apply to your business or Government agency. These include new website design ideas and why you should employ ethical SEO tactics to ensure your website rankings do not get dinged.
Bad SEO Habits That May Get Your Burned
In this article from Search Engine Land, the author Stephen Spencer provides several examples of black-hat and grey-hat SEO techniques that could hurt your websites rankings in the eyes of Google and Bing
Read the article here: searchengineland.com/flying-close-to-the-sun-seo-tactics-that-may-get-you-burned-304233
20 New Web Design Ideas for August 2018
If you are looking for good ideas for your website redesign, Web Design Depot has a great article from Paddi MacDonnell that provides 20 examples of new sites or website refreshes. These include a new game from MailChimp, a guide to plants for people who do not have a green thumb and some new designs that might make you motion sick. These examples include ideas with new animations bold colors and scrolling effects.
Read the article here: www.webdesignerdepot.com/2018/08/20-freshest-web-designs-august-2018/
5 Brands Using Illustration in There Branding Efforts
Here is an article from Creative Bloq that gives five examples of how some brands are using Illustration to enhance their brand.
Read the article here: www.creativebloq.com/inspiration/5-mesmerising-uses-of-illustration-in-branding
43 Inspiring Street Art Examples
Another cool article from Creative Bloq that is more related to artistic inspiration is an article that provides 43 samples of street art from around the world.
Read the article here: www.creativebloq.com/street-art/examples-street-art-612334
New Google G Suite Update for Businesses
Read the latest article from Google with information on the latest updates to the G Suite service that includes better collaboration features and more secure email capabilities.
Read the article here: www.blog.google/products/g-suite/helping-enterprises-stay-competitive-with-new-updates-in-g-suite/
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From a favorite resource of ours, Creative Bloq has a great article that discusses the secrets behind the branding for the Euro 2016 tournament taking place right now in France. The agency that was awarded the opportunity to develop branding for this tournament, is Brandia Central. When recently watching a match between Northern Ireland and Poland, I noticed the image used for each country was a stroke of Acrylic or Oil paint. When reading this article I learned the agency did intend to combine the rich art history of France and football (Soccer). The art movements that they used to inspire them include: fauvism, abstractionism, art deco and avant-garde.
To read more about this, please see the following article from the Creative Bloq.
Just came across this great article from Mashable about creating a scalable logo that grows with your business. Mashable interviewed 11 startups and they each provided there tips for creating logos for a growing company. The tips include:
To read more tips and more details on these, please see the following article from Scott Gerber with Mashable:
Part of the goal of this blog along with providing useful news for our San Francisco Bay Area clients is to give insight into our thought process for design, SEO, technology, and business development. This blog is also an excellent reason to get a refresher on some of the concepts we need to .
Today we will discuss "Focal Points." With regards to websites, a focal point is usually the first call to action; you want your viewer to respond to. In basic design, the more complex a design visually, there is more of a need to visually construct a focal point. As a general rule, a focal point results when one element differs from the others. Whatever disrupts the overall flow or pattern, will automatically attract the viewer's eye. Within design, art, and websites, the possibilities are endless.
Here are a few examples of how the emphasis is achieved.
Laszlo Moholy-Nagy, II
Artist Moholy-Nagy, (1895-1946), an artist that believed in combining technology and Art, demonstrated the use of focal points in many of Moholy-Nagy's Art. As you can see, the use of the the circular shapes stand out from the rectangular shapes.
Francisco Zurbaràn - The Funeral of Saint Bonaventure
This painting by Zubaràn is good example because the use of the contrast between the vertical shapes and the horizontal shape (Saint Bonaventure) and the contrast between the darker shapes and the white clothing of the Saint.
Fernando Botero - Night in Colombia
Botero directs your eyes where he wants them with the use of size of the elements. As you can see the dancers are the focal point based upon the use of their size in contrast to the musicians.
To learn more about these artists, please see the following
Lazlo Moholy Nagy: https://www.guggenheim.org/artwork/artist/laszlo-moholy-nagy
Francisco Zubaràn: https://www.nationalgallery.org.uk/artists/francisco-de-zurbaran
Fernando Botero: https://www.artsy.net/artist/fernando-botero
While reading the New York Times this morning, I came across an article that talked about a business called ArtLifting. ArtLifting might be a good resources for those San Francisco Bay Area businesses that need art work for their businesses? Airlifting helps homeless artists and artists with disabilities with exposing and selling their art to consumers and businesses. They are not a non-profit, but are actually a for profit organization that sells art to corporations and individuals. Please take the opportunity to read the following article from Glenn Rifkin with the New York Times and also take a look at their website to see if this might be something of interest for your business?
To read more, go to the following New York times article:
And please check out there San Francisco Bay Area Artists: http://www.artlifting.com/pages/nor-cal-so-cal
ArtLifting Corporate Art: http://www.artlifting.com/pages/corporate-art
So we are already half way done with 2015, but I still saw this article from the Creative Bloq that discusses what "DesignStudio", an award winning Ad agency out of the UK and San Francisco predicts will be the trends in design and web design for 2015. This may not relate to all of our San Francisco Bay area based and nationwide entrepreneurs, but it does give some insight on where webdesign, graphic design, branding and even product design maybe going for the rest of 2015.
The predictions they have include:
A a move from being "authentic", to be more "design-led"
The article discussed the fact that the economy is picking up and companies and brands being more confident, this allows them to be more creative in their advertising.
Brands to be even more disruptive
With companies like Uber and Airbnb, the article discusses the fact we may see more businesses, brands become more disruptive like the brands mentioned above.
New devices mean more means more platforms for communication
Everyday there seems to be a new device that comes out. The article discuss the opportunity for brands to expand their message to these new devices.
To read more about this, please see the following article form the Creative Bloq: http://www.creativebloq.com/agencies/3-design-predictions-2015-11513813