The following are the top articles we are reading in the world of design, marketing, and technology that might give you a good idea that can apply to your business or Government agency. These include new website design ideas and why you should employ ethical SEO tactics to ensure your website rankings do not get dinged.
Bad SEO Habits That May Get Your Burned
In this article from Search Engine Land, the author Stephen Spencer provides several examples of black-hat and grey-hat SEO techniques that could hurt your websites rankings in the eyes of Google and Bing
Read the article here: searchengineland.com/flying-close-to-the-sun-seo-tactics-that-may-get-you-burned-304233
20 New Web Design Ideas for August 2018
If you are looking for good ideas for your website redesign, Web Design Depot has a great article from Paddi MacDonnell that provides 20 examples of new sites or website refreshes. These include a new game from MailChimp, a guide to plants for people who do not have a green thumb and some new designs that might make you motion sick. These examples include ideas with new animations bold colors and scrolling effects.
Read the article here: www.webdesignerdepot.com/2018/08/20-freshest-web-designs-august-2018/
5 Brands Using Illustration in There Branding Efforts
Here is an article from Creative Bloq that gives five examples of how some brands are using Illustration to enhance their brand.
Read the article here: www.creativebloq.com/inspiration/5-mesmerising-uses-of-illustration-in-branding
43 Inspiring Street Art Examples
Another cool article from Creative Bloq that is more related to artistic inspiration is an article that provides 43 samples of street art from around the world.
Read the article here: www.creativebloq.com/street-art/examples-street-art-612334
New Google G Suite Update for Businesses
Read the latest article from Google with information on the latest updates to the G Suite service that includes better collaboration features and more secure email capabilities.
Read the article here: www.blog.google/products/g-suite/helping-enterprises-stay-competitive-with-new-updates-in-g-suite/
Please contact us if you need assistance with our design or online technology project.
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As a web designer and online marketer for several San Francisco Bay Area small businesses, we are always scouring the world wide web for resources and training that will help us with maximizing our client's online marketing investments.
A big part of building a marketing strategy is performing a proper discovery to find out what is possible. In a recent veg out session on Google, I stumbled upon a site from Google called Consumer Barometer. Google Consumer Barometer essentially is a survey that Google performed with internet users, and this site shows how people around the world (45 countries) use the internet. The tool provides information using downloadable charts that show country-specific information, digital trends over time and what devices people are using to access the internet.
Here are some of the specific insights we found interesting.
Graph Builder Which devices do people use?
In the graph, it shows that 90% of people use a basic mobile phone + smartphone and 78% use a smartphone which is pretty close to the 89% of people who use a TV. Now I am not 100% sure if that is 89% of people who access the internet using a TV, but I am sure because this includes offline people, I am guessing not all of teh 89% users access the internet via there TV. However, it is telling that the Smart Phone will soon over take the TV for devices people use.
Within the Millennials Audience Stories, based upon there survey if you are trying to reach Millennials it will help to know that 90% go online daily, 75% of Millennials go online via a smartphone at least as often as a computer and 55% of Millennials use search engines to learn about products.
To play with tool yourself, go to the following link: www.consumerbarometer.com/en/
The following is an article Moz, an SEO online SEO service put out that discusses what car dealerships should do when it comes to local SEO tips.
In the following article, they discuss several suggestions for that include optimizing Google My Business, getting on online car directories and optimizing your keywords.
Google My Business
For car dealerships looking to use Google My Business, the suggestions this article mentions includes optimizing your contact information (Name, phone and address info) and making sure it is accurate. It is also suggested to optimize your categories within Google My Business as well. Other features within Google My business that can be important include optimizing and adding images and videos to your Google My Business page. With your Google My Business page, you can also have other staff members contribute to it as well. The overall key is to make sure you are always looking at your Google My Business dashboard.
Another option is to make sure your Dealership is on as many online directories as possible. Here is a list from BrightLocal of the sites you can look to get your dealership added onto: www.brightlocal.com/2018/04/06/top-local-citations-by-business-category/#dealers
Another important factor that maybe key to car dealerships is getting good reviews. You want to make sure you have good reviews and make sure you can optimize how ever you can. One way is to use software that makes it easier to add reviews to your online propereties. An example of a company that does this includes Broadly out of Oakland, CA.
The other area to look at is on-page optimization. This means optimizing your keywords and other concepts like marking up your page with SCHEMA Markup. The article provide exact recommendations for this.
There are other items you can look at including optimizing images on your website as well.
To read more, please see the following link: https://moz.com/blog/car-dealership-seo
To learn more about our Web Design, Online Marketing and Graphic Design services we can help you, please contact us.
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For those entrepreneurs/solopreneurs who want to break out and make it on there own and need assistance with building their online presence, we have announced a new service to help your business liftoff.
The Online Starter Kit is for Entrepreneurs just starting out that need assistance with building their online presence and implementing online technologies to help get their business get off the ground.
This service includes:
Contact us to schedule a discovery call and get a quote
Over the years when working as a marketer for my San Francisco Bay Area-based business clients, a driving factor in getting leads from our website has been the use of blogs.
In a recent article from one of our partner BKA Content, they mentioned that if you blog 16 times more a month, that you could on average get 3.5 times leads from your website. Now it is easy to claim these numbers, but I do not disagree since in our experience we have seen a rise in leads on our website when we do write blogs.
Now it is not just enough to spew a bunch of words and hope that will help you get your next big lead from your website. You also need to make sure you write about something that is of quality. Google emphasizes an importance of creating quality content since it is there job to get searchers to the right place and a destination that the will remind them to use Google for there searches again. Google has an excellent guide for this on their SEO guide:
When we started writing blogs, it was said all you need to do was make sure you have 50 words or more. Well, now it may be more. Neil Patel, an online marketing expert, has an article that outlines suggested word length for different industries. To view it, please go to the following section.
In a nutshell, the critical thing to do is make sure you are writing a blog on a regular basis. It does take time (Why we do not always write as much as we should), but you will benefit, whether it is an increase in leads to your website, you learning something from your research or because you offer more insight to your end users.
If you have any questions, please feel free to reach out to us.
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Google recently came out with a new article that provides three insights into how B2B marketers can better target B2B buyers and help make those buyers more valuable long-term clients.
Google surveyed more than three thousand B2B customers primarily focused on industrial manufacturing, agricultural and pack-and-ship supplier customers. This article provides survey results on how B2B businesses more than ever need to be prepared to meet their customers within the moments they need them the most. The critical result they found is 67% of purchases by the surveyed participants were influenced by digital.
The article discusses three insights to help B2B business best serve their buyers.
B2B Buyers Online Research
Digital Drives Faster Store Visits
The article mentions that most B2B buyers are Veruca Salt. "They want what they want right now."
"Retailer websites, third-party websites and online retailers are the last stop for many B2B shoppers."
People who shop offline, respond to online engagement
The article mentions only 50% of suppliers provide any online follow up to there clients who have purchased from them. The article suggests that Industrial Manufacturing buyers are 2 times more likely to buy additional products, Industrial supply buyers are eight times more likely to buy other products, and Pack & Ship buyers are two times more likely to purchase the same product.
The key take away I got from this article is, no matter what industry you are in, this can apply to any of our San Francisco Bay Area business clients and can help them build more valuable clients. It can do some much more than just being a brochure website and can help drive sales in so many ways businesses do not realize.
The article provides three things to get started, but I think the first step is each business that has a website really does need to do a deep dive to see how their website can help contribute more to sales. Look outside of the box and see what market leaders are doing in your industry. Are you able to capture the attention of your buyers on every step of there purchasing journey?
Please read the following article for more info: https://www.thinkwithgoogle.com/advertising-channels/b2b-buyers-online-and-offline/?utm_source=newsletter&utm_campaign=20180525-twg-US-A-Consumer-alert&utm_team=twg-us&utm_medium=email-d
This article from Local SEO Partner BrightLocal which we use as for one of our tools we use to deliver our online marketing services discusses a couple of surveys they ran asking if small businesses still need a website? This a good topic with all of the new features Google has come out with search including Google My Business. This survey mentioned that when they do a Google search, they do not necessarily need to client on a company's website because the information Google provides with a search result, gives the view all they need? With that said, there there is still and always will be the need for a website. As this article mentions, a website is vital for improving your local SEO, enhancing your brand, providing customer service and adding credibility to your business. To read more, please go the following article:
For our Online Marketing clients that are utilizing Google My Business, a while back Google added a feature that allowed food and beverage businesses to add there menu's right on there Google My Business listing. As of this week, they have now expanded the service menu option to non-food and beverage clients. To access this feature, all you have to do is access your Google My Business listing, go to "Info" then select the "Services" icon in the middle of the page.
Then when you select the Services option, then fill out the information they request and this will appear on your Google My Business listing whenever someone finds your listing.
Please contact us if you want to learn more.
Moz has released an article discussing what to look for when migrating to a new website. Google also provides these guidelines as well, but this Moz article discusses it from an SEO perspective. This is a guide that EnlightWorks builds within its process for website redesigns for clients who are invested in SEO. To read more, please see the following link:
Image provided by Unsplash, see artist details below.
The following are the articles we have read that help us with providing the online web services we provide for our clients and our clients might find useful as well to helping them with building there businesses via online services.
Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content
Here is an article from Moz a leading SEO solution provider with a good guide to re-evaluating the content on your website to make sure it is opiimized for SEO purposes. This article is a reminder to figure out who your visitors are, what you should be saying to them and then providing a scorecard so you can grade your content. This should be done on a regular basis.
To read the article go here: https://moz.com/blog/guide-to-reviewing-web-page-content
Tracking the ROI of organic search for B2B
This article from SearchEngineLand.com discusses how to track the ROI of the leads businesses get from organic search. This includes setting up tracking in Google Analytics and then makeing sure an a CRM like Salesforce is in place where a businesses saleforce can track where leads come from. Often times in the SEO world, SEO consultants are fixated on rankings, but the true measure of how SEO is doing is the revenue it brings in. This article is a good reminder of how to track that.
How to create content to support local SEO and rock the rankings
The following article is from SearchEngineLand.com that discussed how you can optimize your content for local search. This article is another reminder about how to research the best content for the local area you are marketing to. Local marketing is more important than ever since 1/3 all mobile searches are location based.
3 Essential Design Trends, February 2018
Here is an article from Web Design Depot that discussed three design trends they see in 2018.
Got a few minutes? Do a 5-point email audit
Here is an article from MarketingLand.com with a 5 point audit for your email marketing campaigns. This article is good way to strategise your email program for 2018 expecially if you do not have any time to do so.
Webinars: How to Market and Sell Using Webinars
Here is a great article from the SocialMediaExaminer.com that discusses how you can market using webinars.
For B2B websites, you only have so long to get the attention of your website visitors. It is estimated that visitors will only spend 4 to 6 seconds on your homepage before they make a decision to stay or not. With that, if you are a business that is focused on selling and providing services to other businesses, then your website should do its best to make sure your ideal visitor does what you want them to do on your site. Here are some ideas to think of in regards to your B2B website.
Is your website mobile friendly? In a recent survey by Google (Ok not too recent, 2015), they found that 42% of B2B researchers use mobile phones during the B2B purchasing process. Since 2015, according to the latest Internet Trends report, In 2016, US users spend about 3.1 hours accessing the internet via a mobile phone vs. 2.8 hours in 2015. The use of mobile devices is increasing. Also, more B2B decision makers are Millennials so the use of mobile phones or other mobile devices should only increase.
Focused on Your Visitors
Is your website focused on what you like or what your client or potential prospect visitors like? You should make sure your website is built to attract your ideal client, not just you. One method of doing this is to build Buyer Personas. Buyer Personas are profiles of your ideal client which help you market to and sell to them. You know your client better than anyone, so you can build these by profiling your current clients. B2B Buyer Personas include the following components in your profiles.
You typically get this info from your Sales Team, Executive Team and or other staff that is focused on managing and communicating with your clients.
Here is a good article from Referral Saasquatch that goes into more detail about this: https://www.referralsaasquatch.com/b2b-buyer-personas/
Once you have built the B2B Buyer Personas and started marketing to them, you will want to make sure your website is effective and meets their needs. You can do this by creating a survey on your website and then optimizing your site based off of the survey results.
Here is a link to getting started with Google Forms: https://gsuite.google.com/learning-center/products/forms/get-started/
Here is an article about other survey options: http://www.smartinsights.com/goal-setting-evaluation/customer-feedback/website-feedback-tools-review/
Making sure your website is credible and trustworthy. You can do this various ways including putting client testimonials, certifications you have attained on your website and making sure your website is secured based upon Google's new standard. Here is an article about how you can secure your website with an SSL certificate:
Other key questions for your website when redesigning it includes making sure you are answering the following questions for visitors when to go to it:
Ongoing Optimization w/Analytics
As you optimize you website with the suggestions above, you should make sure you are constantly looking at the data via Googles Analytics or Bings analytics tools. This will give you the needed information to help you with making sure any changes you make to your website are done based off of actual data. With Analytics you can look at reports regarding where your website visitors are coming from, there demographics and interests and what technology they are using. Below is an older article discussing the benefits of Google Analytics to B2B marketers.
If you are not already aware of this resource, you should be. The Social Media Examiner is a great resource if you doing any Marketing using Social Media. It is a great resource for tips, news and Social Media events.
In this latetes article, the Author Aske Christiansen discusses how you can target business prospects with your Facebook Ads. This can be a more complex issue than you like, so this article does a great job of how to use your LinkedIn contacts for Facebook ads. To see more, please go the following article from Social Media Examiner:
In this Whiteboard session form Moz, Rand goes into detail on what the different types of landing pages you can create. First there is the landing page you create (Or us) that drives an audience to it, then there is the landing page that is created just to convert your audience to do something. Then there is the landing page that does both. This video and article do a good job of explaining both and what to look for when setting up your landing page (Or instructing us what to set up).
Please check out the Whiteboard session below from Rand Fishkin, founder of Moz.
A couple of weeks ago, we provided a link to Mary Meekers state of the internet report. In it, she focused heavily on the potential of voice searches. These are searches that people make using their smartphones or other devices that allow for voice search.
Voice search currently only makes up an estimate 20%-25% of all internet searches, but it is experiencing explosive growth and by 2020, could make up to 50% of all search inquiries. The reason for this is the proliferation of voice enabled search devices like smartphones and the Echo device from Amazon.
Marketers will have to start adjusting to this new way of voice search which is vastly different than traditional Google or Bing internet searches.
Please read the following article from Search Engine Land for more details:
For our San Francisco Bay Area clients that are focused on BtoB business, here is a great article from the Social Media Examiner that discusses 5 different ways you can get more leads from LinkedIn. Here are the Social Media Examiners tips for getting more leads from LinkedIn.
To read more details about each suggestion, please go to the following article from the Social Media Examiner:
Contact us to see the online marketing services we can provide your business.
A partner of ours Freshbooks recently wrote a blog article that discusses 11 (There's that number again) SEO strategies for increasing traffice to your website. The strategies include:
While doing some SEO research for some of our San Francisco Bay Area business clients, I ran across an article from SearchEngineLand.com. The article is about how 1# position in Google may not matter as much anymore. This is because of Google's feature of giving you a direct answer at the top of the page for certain questions, keywords you put into Google. The moral of the story is, good content is key to helping you with your SEO efforts, and this article does a good job of explaining another angle on how it can work for you.
Please review the following article from SearchEngineLand.com to learn more about this topic: http://searchengineland.com/1-reason-position-1-doesnt-matter-248390
Here is another great Whiteboard Friday session from Rand Fishkin from Moz a leading SEO platform provider. We thought our San Francisco Bay Area web design clients would find this session of interest as it talks about getting the most out of your website's landing page. In this session it talks about a process of assessing your current conversions, interviewing your audience and then analyzing and adjusting your landing page based upon the results.
From renowned SEO expert Jennifer Slegg with “TheSEMPost”, she has recently put together a post that discusses new updates to Google’s Quality Rater’s Guidelines & Handbook a guideline that Google’s team of quality raters uses to rate websites for Google.
From the last time Slegg wrote about last year’s leak of this guideline, they have now added on the emphasis to searches made by mobile devices.
Last year Slegg indicated “E-A-T” was a key factor for Google’s ranking. E-A-T analyzes a websites “expertise, authoritativeness and trustworthiness” or lack of it. Slegg mentions that if a site lacks E-A-T, then google will potentially rank it lower.
So if you do not get anything else form this post, you want to make sure your websites that you are an expert in your field, you can be seen as an authority in your field and you are to be trusted.
This time around, Google want to not only make sure you content is quality content, but that it can be easily found on mobile devices. Slegg mentions that some of the mobile items they look at include making sure of the following:
New ranking considerations/concepts that Google is taking into account include “Know Queries” and “Know Simple Queries”.
“Know Simple Queries” are ones that can be answered within 1 to 2 sentences and are usually those snippets you see when you google a questions like “how old is <someone>”.
“Know Queries” cannot be answered in 1-2 sentences because they are very broad questions like someone inputting “<someone>” instead of “How old is <someone>”. Not to clear, but I am guessing how your content fits into these concepts will affect your ranking with Google.
Another interesting item Slegg brings up is the “Needs Met Rating”. Google I guess has the ability to rank a website for how well it met the needs of a certain search done by a web user. The Needs Met ranking will specifically rank how well the result helped a mobile internet search user. In Slegg’s article, she goes in-depth with the different types of Needs Met rankings that will be looked at.
If you take nothing else from this, you need to make sure you have a quality site that your targeted audience can get the information they need especially on mobile devices.
In conclusion this article does a good job for professional SEO or Internet Search Marketers in hopefully getting some more insight into how Google looks at things.
If you are interested in SEO, please look at TheSEMPost as often as possible.
Here are links with more details on this article from Jennifer Slegg
I read a recent article from Entrepreneur.com that goes over the basics of how to attract more traffic to your website. Now this information maybe a little basic, but since it has been awhile since we wrote a blog entry, I thought it would be a good idea to remind our San Francisco Bay Area Entrepreneurs and Entrepreneurs nationwide on three of the best ways to get visitors to your website. They are:
This is a no brainer, but the websites you want to make sure your website is on includes, Google, Yahoo, Bing and Ask.com
You can use such services as Google Adwords and pay to have users see you webiste.
Consider joining an Affiliate network if you sell product on your website.
To read these options in detail, please see the following article from the Staff of Entrepreneur Media.
When San Francisco Bay Area B2B businesses and B2B businesses nationwide want to appeal to other businesses, there are some key things that they need to make sure their website has when considering a website redesign for your website. The following are some areas that B2B researchers look for when looking for vendors:
Clean Navigation: Make sure your website visitors have a clear way to get to the pages, you need them to like your services page, About You page and any products pages.
Contact Information: You want to make sure your contact information (Phone, email & address) is clearly visible on your footer page or there is a clear link. Contact information helps establish credibility and trust.
Logo Link: Make sure your logo links back to your home page since most visitors are used to this feature.
Interesting Content: Give visitors something of value on your site like a Whitepaper, case study, video, and infographics.
Pricing: Some websites are hesitant in providing pricing on their website, but give it shot since most website visitors say that is what they are looking for.
Product & Services Information: Make sure to include detailed information on your products and services.
Robust About You Page: Make sure you have a pretty good About you page that establishes trust and credibility and trust. Include photos of your team if possible.
Offline Content: Along with having robust online content, also look at having offline content as well that links to your website.
Client Feedback: Put a client feedback feature on your website. Ask your visitors what they want from your website and continuously optimize your site based on the feedback.
Client Testimonials: Make sure to have client testimonials or case studies on your website to help build credibility.
With all of these suggestions, you want to make sure you have Google Analytics and Google Search console monitoring your website and you are adjusting as needed based upon the monitoring findings.