When working with our Web Design clients, part of our job is to make sure that building a website is not about them. It is about their constituents and clients. Often times a business will get caught up in creating a beautiful website based upon their preferences without thinking about what their clients would like and what would drive their clients to do something.
A great tool to finding out what your clients might like, is building Buyer (Or also called Marketing and Customer) Personas. These are fictual individual profiles of your ideal clients that are based upon their demographics, interests, pain points, age, values, career status and more. With these Personas, we have the ability to deliver Web Design services that actually help our clients achieve traffic and conversion goals.
The following are a couple of resources to help you build out your personas.