When San Francisco Bay Area B2B businesses and B2B businesses nationwide want to appeal to other businesses, there are some key things that they need to make sure their website has when considering a website redesign for your website. The following are some areas that B2B researchers look for when looking for vendors:
Clean Navigation: Make sure your website visitors have a clear way to get to the pages, you need them to like your services page, About You page and any products pages.
Contact Information: You want to make sure your contact information (Phone, email & address) is clearly visible on your footer page or there is a clear link. Contact information helps establish credibility and trust.
Logo Link: Make sure your logo links back to your home page since most visitors are used to this feature.
Interesting Content: Give visitors something of value on your site like a Whitepaper, case study, video, and infographics.
Pricing: Some websites are hesitant in providing pricing on their website, but give it shot since most website visitors say that is what they are looking for.
Product & Services Information: Make sure to include detailed information on your products and services.
Robust About You Page: Make sure you have a pretty good About you page that establishes trust and credibility and trust. Include photos of your team if possible.
Offline Content: Along with having robust online content, also look at having offline content as well that links to your website.
Client Feedback: Put a client feedback feature on your website. Ask your visitors what they want from your website and continuously optimize your site based on the feedback.
Client Testimonials: Make sure to have client testimonials or case studies on your website to help build credibility.
With all of these suggestions, you want to make sure you have Google Analytics and Google Search console monitoring your website and you are adjusting as needed based upon the monitoring findings.