From renowned SEO expert Jennifer Slegg with “TheSEMPost”, she has recently put together a post that discusses new updates to Google’s Quality Rater’s Guidelines & Handbook a guideline that Google’s team of quality raters uses to rate websites for Google.
From the last time Slegg wrote about last year’s leak of this guideline, they have now added on the emphasis to searches made by mobile devices.
Last year Slegg indicated “E-A-T” was a key factor for Google’s ranking. E-A-T analyzes a websites “expertise, authoritativeness and trustworthiness” or lack of it. Slegg mentions that if a site lacks E-A-T, then google will potentially rank it lower.
So if you do not get anything else form this post, you want to make sure your websites that you are an expert in your field, you can be seen as an authority in your field and you are to be trusted.
This time around, Google want to not only make sure you content is quality content, but that it can be easily found on mobile devices. Slegg mentions that some of the mobile items they look at include making sure of the following:
New ranking considerations/concepts that Google is taking into account include “Know Queries” and “Know Simple Queries”.
“Know Simple Queries” are ones that can be answered within 1 to 2 sentences and are usually those snippets you see when you google a questions like “how old is <someone>”.
“Know Queries” cannot be answered in 1-2 sentences because they are very broad questions like someone inputting “<someone>” instead of “How old is <someone>”. Not to clear, but I am guessing how your content fits into these concepts will affect your ranking with Google.
Another interesting item Slegg brings up is the “Needs Met Rating”. Google I guess has the ability to rank a website for how well it met the needs of a certain search done by a web user. The Needs Met ranking will specifically rank how well the result helped a mobile internet search user. In Slegg’s article, she goes in-depth with the different types of Needs Met rankings that will be looked at.
If you take nothing else from this, you need to make sure you have a quality site that your targeted audience can get the information they need especially on mobile devices.
In conclusion this article does a good job for professional SEO or Internet Search Marketers in hopefully getting some more insight into how Google looks at things.
If you are interested in SEO, please look at TheSEMPost as often as possible.
Here are links with more details on this article from Jennifer Slegg