When you are working with a Web Designer or Web Design Agency, the first thing they should be doing is a discovery and audit. During this phase, the Designer or Agency should be getting a good idea of your business, who your clients are, what your current sales process is, what you have been doing marketing wise thus far and auditing how your current website is performing if you have one.
The Designer should be spending a reasonable amount of time on discovery and Auditing so they can get the development and implementation of your new website right. You also want to make sure they help you implement the correct online marketing strategy and solutions, so an audit is a key to making this happen. Here is a high-level view of some of the what should be part of what a Web Designer should get out of the Discovery.
They Learn About Your Business
A Web Designer will utilize several business planning insight tools depending upon the stage your business is in, to get a full understanding of what your company does, is trying to achieve and how you would like to grow. This help with making sure the plans put in place are in line with your business goals and based on experience.
Learn About Your Clients
The Designer will dig deeper and find out who your specific clients and target audience is and what their purchasing or interaction journey is like with your company. Learning more about your clients helps the Designer build a strategy and implement a website that converts your visitors and clients to do what you want them to do on your site.
Technical Audit of Your Website
If you are upgrading an existing site, the Designer should do a deep dive on what your current website is built with and get an understanding of what is working and not working technically.
Learn About Your Online Marketing Goals
The Designer or Agency should learn more about the current results of your online marketing efforts and what your goals are moving forward. They should get a good feel for what you are trying to achieve visually, content-wise and more importantly, results wise.
A website does not just have to be a pretty face, it can be some much more, and with doing discovery and research, this will help ensure you get results from your website.
Photo by João Silas on Unsplash