Many Public Housing Authority's (PHA) nationwide take part in the Family Self-Sufficiency (FSS) program which is a voluntary program that assists residents within Housing Authority programs to become financially independent of welfare programs.
For Housing Authorities that take part in this program, the process to manage it includes the following:
As mentioned in previous articles, a majority of Public Housing residents are accessing the internet via mobile devices, and there is a real opportunity to leverage technology to manage FSS programs efficiently. Here are some suggestions and online technologies that can help.
Initial Candidate Assessments
Every PHA seems to be different when it comes to doing an initial evaluation, but a majority start with a fillable PDF on their website of just a Microsoft Word application that the candidate has to fax or email in. One alternative is to create a form on your website that captures this information and emails it to designated individuals or teams. With most website Content Management Systems (CMS) and online form generation services, you can create forms where entries are accessible via the CMS or Form service management dashboard.
If you are adventurous, you can also look at App building services like Knack that can build forms for you that hook into a custom application you develop that manages FSS cases. Now, most housing management applications do some FSS management, but it does not include access to residents who can keep track of their progress as well.
Individual Training and Services Plan (ITSP)
Once resident signs on for the FSS program, then the PHA will develop an ITSP for the resident. Usually, this is a paper document that the FSS representative with the PHA writes up a plan and reviews it with the resident on a regular basis via an in-person meeting. I would not advocate replacing the in-person meetings as this is still very critical even in the golden age of technology, but you can use technology to allow the resident to get regular notifications of their progress and be able to in real-time access what they need to do next. An online application the resident can access via a computer or their mobile device would be critical. As mentioned, you can use a technology like Knack to develop an application or use an online collaboration tool like Asana to managed the ITSP plan. With Asana, you can create a project that includes the resident, and they can access the online application via a phone and get notifications via email from it as well.
The applications mentioned above will help you manage the ongoing relationship with the FSS participant. You would be able to upload documents that the member can view anytime; you can notify the participant of any updates as well. You can also use one of these applications to notify the PHA resident of the balance of the Escrow account. Maybe this could be another way to motivate the participant to keep up with the program as the member can look up what their balance is at any given time. Notifications via these applications can be accomplished without providing any critical personal information.
With the recent changes in administration, there could be significant changes to PHA budgets. With that, it could be even more important to try and make the process of managing the FSS programs more efficient, and I believe the use of more online technologies could make FSS Administrators jobs a lot easier.
Here are links to the online applications that we mentioned above. Full disclosure, EnlightWorks a partner of Knack and Weebly, but this is because we have tried various other App building programs, and this one is the easiest and most reliable for our clients.
Asana (Online collaboration tool): https://app.asana.com/
Knack: https://www.knack.com/signup/?ref=EnlightWorks Apps
Forms (Type Form): https://www.typeform.com/
Forms (Wufoo): https://www.wufoo.com/
WebsiteCMS: Weebly Sign Up
Contact us or learn more about our web design services for Housing Authorities
This is the time of the year where we explore the web design trends for 2017. The following is an article with recommendations for your website and a very informative infograph developed by a web designer/podcaster out of Chicago (The Deep End) that we respect greatly on what the web design trends could look like for 2017.
A lot of the recommendations we make are based of the need to accomedate the way a majority of people visit websites. With over half of all internet users accessing websites via mobile devices, it is even more important to make sure your website can be viewed on multiple platforms.
The following are suggestions that are possible with our platform (Weebly).
For more details, please see the following Weebly article: www.weebly.com/blog/refresh-your-site-for-2017
For larger trends to expect for 2017, here is an inforgraph from The Deep End with what to expect for 2017.
More Housing Authority Website Visitors Are Mobile Users
If you speak with any housing authority web designer these days, you will likely hear of the virtues of mobile website design. An increasing number of people are looking up information on their smartphones (Estimated 40% to 50%) instead of a traditional desktop. Your Agency's website needs to be easily readable from mobile devices to take advantage of all the associated benefits.
Improve Customer Experience
Mobile friendly web design for housing authorities is crucial because individuals looking for a new place to buy or rent may look up information on the go from their smartphones. If your website is impossible to navigate effectively from these devices, then people are going to look elsewhere for the same service. Potential clients are not likely to wait until they get home to look up your business. A housing authority web designer only gets one chance to make a first impression, and you want to make sure it counts regardless of where your website is being accessed.
Achieve Higher Google Search Ranking
Responsive web design for housing authorities is also important so prospective clients can find your business in the first place. Google search engine rankings are based on how responsive websites are. Sites that take a long time to download onto a mobile device are going to appear lower on Google’s results page. Even if your website appears on the second page, that may not be good enough to acquire new business.
Enhance Efficiency on Your End
Creating a website for desktops and a separate site for smartphones is not the most efficient practice. The reason is that when you have to update your site, you have to update it twice for both devices. By creating responsive website design, you just need to update once, and your website will look great on anything.
As mobile devices become more accessible, more people are going to rely on them for finding housing. If you require assistance developing your mobile presence, then see what a housing authority web designer can do for you.
Go here to more about the Web Design Services we offer Housing Authorities
The following are the "reads" of the week we have read and helped with our ongoing education in the world of Web Design and Graphic Design. We hope that some of these articles will be helpful to our San Francisco Bay Area clients and clients nationwide.
How Can Small Businesses Compete with Large Businesses in SEO
The following is a video from Moz's (SEO Experts) Whiteboard Friday series from Moz founder Rand Fishkin. I encourage you to check it out on a weekly basis if you are interested in SEO. This session, Rand discusses how a small business can compete against larger businesses within the world of SEO. Essentially he states small businesses can take advantages of there size and ability to be more flexible to compete against the big boys. See the video here:
Google Begins Mobile First Indexing
From searchengineland.com, they came out with an article that talks about how Google has started using (Testing) mobile content first in ranking and indexing websites. This article is further proof that the way most people access the internet is shifting from the desktop to the mobile device. If you have a "Responsive" website that can be seen on any device, you would not have to make any changes. Even if you have a desktop only view-able website, this new feature will still be able to index you. This is again in a testing phase that Google will try out over the next few months, but this could be a sign of things to come. To learn more about this, please see the following article:
Changes To Local Search Results After Latest Google Search Update
Again from searchengineland.com, they came out with an article that discusses Google's latest algorithm update (Possum). They say that 64% of local listings changed after the update. They are not 100% sure, since Google's algorithms have gotten more complex over the past couple of years. To learn more, please go the following article:
4 LinkedIn Tips for Better Prospecting
Here is an article from the Social Media Examiner that discusses the 4 best ways to prospect using LinkedIn. This artiles discussed how to use LinkedIn's ProFinder service, use third party tools, nurture relationships and how to use LinkedIn data in your own CRM.
Adobe Reveals New Features for Photoshop CC 2017
Here at EnlightWorks, we were not able to attend Adobe Max's conference held this week in San Diego, but there was plenty of available online content available with highlights from the convention. Here is an article from Creative Bloq that discusses the new changes to Adobe Photoshop CC 2017 (Which we use a lot of here at EnlightWorks):
Breaking Down Boundaries with Art
From Adobe's Create Magazine, Artist Janet Echelman discusses how she uses her public art in city settings to breakdown barriers between people.
All The Best Stuff Released At Adobe Max For Web Designers
As mentioned before, Adobe Max happened this week in San Diego. From Web Designer Depot, here are the hightlights for Web Designers from Adobe Max.
For a local Housing Authority, their website had not been updated for over 10+ years. When approached by this Housing Authority, we did an exhaustive discovery to figure out what was needed for the new website redesign. The previous website was hosted by AT&T and the Content Management System (CMS) being used was Dreamweaver.
Along with not looking visually pleasing, the previous website had several issues that included the following.
After assessing the old Housing Authority website, EnlightWorks started to do a discovery and interview with key Housing Authority staff that would be responsible for updating and managing the website. The staff outlined what they wanted to improve the new website which was essentially all of the issues mentioned above. It was decided that EnlightWorks would go with Weebly as the platform we would build the new website on. The reason we went with Weebly was for the following reasons.
The Housing Authority staff provided a list of other Housing Authority websites they liked and EnlightWorks provided theme examples from Weebly for them to choose from. From there we started building the Preview.
During the discovery phase, we also did an extensive review of the website to get a baseline to work from. This review looked at the performance of the current website, how usable it is, the security of the website, technical aspects of the website and the website’s Search Engine Optimization (SEO) rating was.
Working with the Housing Authority's staff, we built out a preview for them to review. The Housing Authority put together a review team with the key stakeholders to go over the website preview and approve and suggest any changes needed. There was several back in forth sessions during this process, but the real advantage was the Housing Authority was able to review the previews and see the changes with a live preview. With Weebly, we are able to setup previews that are live so the Housing Authority is able to see any changes as they happen. This helped fine tune the website pretty quickly and accurately so when the website was ready to go live, it would be 100% ready. The key to this process was making sure all of the Housing Authority staff was available and made timely suggestions so the project was not delayed. During this phase, we made sure there were certain elements implemented that made it easier for visitors (especially mobile users) to find what they needed. We also made sure to customize the theme based off the Housing Authorities branding. We also designed custom graphics and selected and provided stock photography that was consistent with the Housing Authority’s brand.
Implementation and Testing
After the preview website was approved by the Housing Authority, it was time to make the website go live. During the process, we worked with the domain host provider (Network Solutions) and DNS provider (GoDaddy) to make sure the Housing Authority’s domain now points to the new website. All the while, even during the Discovery and Preview phase, we were using a Project Plan to guide the whole process. The client also had visibility to the progress of this project plan as well.
Some of the key features not previously mentioned we are now able to implement include:
After the implementation of the new site, further testing was needed. During this phase, we made sure the website met accessibility requirements for people with disabilities and we made sure the website could be viewed on any mobile and tablet devices. This was extremely important since now almost half of internet users access the internet using some sort of mobile device or tablet device. We also made sure all links worked as well. Using Weebly’s built in SEO capabilities, we were able to setup basic SEO settings so the Housing Authority’s website could be found on major search engines.
After the website went live, EnlightWorks setup accounts for Google Analytics and Google Search console so we can measure ongoing performance of the site and understand where users are going when on the new Housing Authority website. For this particular website, we do see that most visits to the website were to the Housing Choice Voucher/Section 8 page and home ownership pages. With this, we are able to optimize those pages so that visitors could easily navigate to them and find what they needed. Also, we are being able to see with Analytics that just under half of the visitors were from mobile phones and tablet devices. We again made sure the mobile views were optimized. With the ongoing optimization, EnlightWorks has been able to assist with implementing other needed features like an event management system, upgraded form system for online applications and ongoing design support.
This project with the Housing Authority was an exciting project for EnlightWorks. We believe based on this project and our overall experience working with Government agencies, we can bring similar success to other Housing Agencies and other government websites.
Please contact us to learn more about this project in more detail.
On my day to day travels here in the San Francisco Bay Area, everywhere I go, a majority of people are fixated on their smart phones. According to Google, 94% of internet users search for local information on their smart phones and 77% search for information on their smart phone even when they are at home.
Even with these statistics, there is still a big chunk of websites out there that are not considered mobile friendly. Because of this, these websites could be missing out on key opportunities to reach their target audience and improving their capabilities to deliver services to their key stakeholders.
According to Marketing Land article early last year, only 11.8% of the top 10,000 websites maybe mobile friendly or responsive. For those of you who are not familiar with the term Responsive, this means that a website is built to be seen with ease on any type of device (desktop, laptop, tablet or mobile device).
If your site is not mobile friendly:
Talk to your web designer or other person who built your website.
If you are planning on upgrading your website, you need to make sure you build it so it is easy enough for your users to find what they need and setup up analytics to make sure you know how it is working for your mobile users.
Since Google is the primary and biggest search engine, for optimal SEO, it is in your best interest to make sure your website is responsive and that you do not use redirects that go to another separate website for your mobile users.
Here are several considerations that Google mentions if you have a website that is not built by EnlightWorks.
At EnlightWorks, all of our website we build are responsive websites.
If you want to check to see if your website is responsive, check here: https://www.google.com/webmasters/tools/mobile-friendly/
Please contact Contact UsEnlightWorks if you need any further assistance
If you are not already aware of this resource, you should be. The Social Media Examiner is a great resource if you doing any Marketing using Social Media. It is a great resource for tips, news and Social Media events.
In this latetes article, the Author Aske Christiansen discusses how you can target business prospects with your Facebook Ads. This can be a more complex issue than you like, so this article does a great job of how to use your LinkedIn contacts for Facebook ads. To see more, please go the following article from Social Media Examiner:
When working with our Web Design clients, part of our job is to make sure that building a website is not about them. It is about their constituents and clients. Often times a business will get caught up in creating a beautiful website based upon their preferences without thinking about what their clients would like and what would drive their clients to do something.
A great tool to finding out what your clients might like, is building Buyer (Or also called Marketing and Customer) Personas. These are fictual individual profiles of your ideal clients that are based upon their demographics, interests, pain points, age, values, career status and more. With these Personas, we have the ability to deliver Web Design services that actually help our clients achieve traffic and conversion goals.
The following are a couple of resources to help you build out your personas.
For many years I have built websites using WordPress, and an estimated 23% of all websites use WordPress. WordPress in my career has served its purpose, but as of a few years ago, alternative platforms have become more available to web designers and non-designers. These new platforms include Squarespace, Wix, Shopify, and Weebly.
Here at EnlightWorks, I started out supporting multiple platforms including WordPress, Squarespace, and Shopify, but I have now decided to focus on just Weebly. Don’t get me wrong, WordPress is a very powerful and useful platform, but here are the reasons why EnlightWorks has chosen Weebly.
Content Management System (CMS): Updating your website should not be a difficult task. Quite simply, Weebly has an incredibly easy to use Content Management System (CMS) that allows our clients to easily update content and media (Images, video, and audio) to their site. Yes WordPress’s CMS can be easy to use as well, but Weebly’s CMS is even more accessible. Weebly’s CMS is a drag and drop editor that allows you to move elements (Text, images, video, etc.) to update your page. The simplicity of the platform allows me to focus on designing a visually pleasing website and making sure the site is extremely usable and meets my client's visitor traffic requirements.
Unlike WordPress which is an Open Source platform which means the code and backend are open for developers to build complementary WordPress products, Weebly is a closed platform. Weebly has built a very robust infrastructure that can handle a website with up to 500 pages with no issues. Weebly monitors, maintain's and supports its entire platform from hosting to the CMS and is less susceptible to the problems that third party WordPress plugins and WordPress updates can cause WordPress websites. WordPress sites need to be maintained on a constant basis because WordPress is always coming up with new updates and the third party plugins are not always reliable because of the constant updates needed. Because of these elements and more, WordPress is more vulnerable to having security issues which can cause all kinds of performance problems for websites built with WordPress. Over the past 1 1/2 years, I have been working with Weebly, I have only had one issue with them going down which lasted for just a few a minutes. With WordPress websites, I have had to deal with five times the amount of downtime because of various reasons due to hosting providers technical difficulties and WordPress updates and incompatibilities.
Now many well-versed WordPress developers will object to the claim Weebly is more flexible and will say wait; you're wrong because WordPress is way more flexible to edit than Weebly. Those naysayers are right to some degree, but you can have the ability to customize Weebly Themes pretty easily, and you do have the capacity to switch between Themes without any issues. WordPress is easy to edit as well, but it is finicky and can be more time consuming to figure out if you are updating another Web Designers work. Also, Weebly provides good documentation for developers as well that helps with customizing Weebly websites.
With the points made above and the infrastructure provided by Weebly, EnlightWorks can provide an overall more cost effective website solution to its clients. EnlightWorks is a Weebly Designer and Weebly Ambassador which gives added access to Weebly when we need it. Now I am not saying Weebly's better than WordPress for everyone. We are only saying it allows EnlightWorks to efficiently and successfully deliver on its goal to provide cost-effective, valuable, visually pleasing, user-friendly and business generating website solutions to small and medium sized business and government agencies nationwide.
In this Whiteboard session form Moz, Rand goes into detail on what the different types of landing pages you can create. First there is the landing page you create (Or us) that drives an audience to it, then there is the landing page that is created just to convert your audience to do something. Then there is the landing page that does both. This video and article do a good job of explaining both and what to look for when setting up your landing page (Or instructing us what to set up).
Please check out the Whiteboard session below from Rand Fishkin, founder of Moz.
A couple of weeks ago, we provided a link to Mary Meekers state of the internet report. In it, she focused heavily on the potential of voice searches. These are searches that people make using their smartphones or other devices that allow for voice search.
Voice search currently only makes up an estimate 20%-25% of all internet searches, but it is experiencing explosive growth and by 2020, could make up to 50% of all search inquiries. The reason for this is the proliferation of voice enabled search devices like smartphones and the Echo device from Amazon.
Marketers will have to start adjusting to this new way of voice search which is vastly different than traditional Google or Bing internet searches.
Please read the following article from Search Engine Land for more details:
If you are reading my blog and you are a San Francisco Bay Area small business or entrepreneur, you should be reading Entrepreneur.com to get tips on how to get more visitors and business from your website.
The latest article from Entrepreneur discusses how to build trust from your website. The article provides the following tips:
To read more detail about each of these options, please go to the following article from Entrepreneur.com:
To learn how we can help with optimizing your website, please learn more about our web design process.
For those San Francisco Bay Area web design and cloud computing clients of ours, Microsoft just announced that it's Planner tool, a Project Manager application for Office 365 has been widely released. For users of Office 365, this will appear as a tile automatically once available for your account. To learn more about this announcement, please see the following article from Mashable.
Please contact us if you want to learn more about
From a favorite resource of ours, Creative Bloq has a great article that discusses the secrets behind the branding for the Euro 2016 tournament taking place right now in France. The agency that was awarded the opportunity to develop branding for this tournament, is Brandia Central. When recently watching a match between Northern Ireland and Poland, I noticed the image used for each country was a stroke of Acrylic or Oil paint. When reading this article I learned the agency did intend to combine the rich art history of France and football (Soccer). The art movements that they used to inspire them include: fauvism, abstractionism, art deco and avant-garde.
To read more about this, please see the following article from the Creative Bloq.
For our San Francisco Bay Area clients that are focused on BtoB business, here is a great article from the Social Media Examiner that discusses 5 different ways you can get more leads from LinkedIn. Here are the Social Media Examiners tips for getting more leads from LinkedIn.
To read more details about each suggestion, please go to the following article from the Social Media Examiner:
Contact us to see the online marketing services we can provide your business.
Here is an article from Entrepreneur Magazine that discusses 8 different questions for assessing your website. This article from Kate Swoboda an Entrepreneur Magazine contributor explains the following questions are key to making sure your website works. They are:
1. Who am I really trying to reach?
2. Is it “me?"
3. Does my "about" page talk about me-me-me or about how I help?
4. Is my "services" page streamlined?
5. Am I speaking to client/customer needs?
6. Am I articulating the solutions that I provide?
7. Are there multiple ways for customers to engage?
8. What’s your ongoing approach for engaging people?
To read more details on each of these questions, please go to the following article from Entreprenur Magazine: https://www.entrepreneur.com/article/275210
Every year Silicon Valley eagerly awaits Mary Meeker of Kleiner Perkins Caufield Byers (KPCB) Internet Trends Report where she provides facts about the global state of the internet. We feel this maybe of interest to our small business and entrepreneur clients because it might help them understand the internet landscape a little more so they can make informed decisions about their online investments. Here are some of the highlights of the report that may affect our San Francisco Bay Area small business web design clients.
To view the Re-Code presentation and slideshow, please go the the following link to learn more about what this report has to offer:
For our small business and entrepreneur web design clients looking for some free resources to drive traffic to their new website, our partner Weebly published a great article on there Inspiration Center about several different resources where you can list your website. The sites include coupon companies if you have an e-commerce store, location directories like Google+, review sites and other places. Now you may have heard of most of these sites already, but this is a good reminder of where you should be listing your self.
Here is the link to the Weebly article from Michelle Greenlee: https://www.weebly.com/inspiration/free-places-to-advertise-your-website
A partner of ours Freshbooks recently wrote a blog article that discusses 11 (There's that number again) SEO strategies for increasing traffice to your website. The strategies include:
Just came across this great article from Mashable about creating a scalable logo that grows with your business. Mashable interviewed 11 startups and they each provided there tips for creating logos for a growing company. The tips include:
To read more tips and more details on these, please see the following article from Scott Gerber with Mashable:
Part of the goal of this blog along with providing useful news for our San Francisco Bay Area clients is to give insight into our thought process for design, SEO, technology, and business development. This blog is also an excellent reason to get a refresher on some of the concepts we need to .
Today we will discuss "Focal Points." With regards to websites, a focal point is usually the first call to action; you want your viewer to respond to. In basic design, the more complex a design visually, there is more of a need to visually construct a focal point. As a general rule, a focal point results when one element differs from the others. Whatever disrupts the overall flow or pattern, will automatically attract the viewer's eye. Within design, art, and websites, the possibilities are endless.
Here are a few examples of how the emphasis is achieved.
Laszlo Moholy-Nagy, II
Artist Moholy-Nagy, (1895-1946), an artist that believed in combining technology and Art, demonstrated the use of focal points in many of Moholy-Nagy's Art. As you can see, the use of the the circular shapes stand out from the rectangular shapes.
Francisco Zurbaràn - The Funeral of Saint Bonaventure
This painting by Zubaràn is good example because the use of the contrast between the vertical shapes and the horizontal shape (Saint Bonaventure) and the contrast between the darker shapes and the white clothing of the Saint.
Fernando Botero - Night in Colombia
Botero directs your eyes where he wants them with the use of size of the elements. As you can see the dancers are the focal point based upon the use of their size in contrast to the musicians.
To learn more about these artists, please see the following
Lazlo Moholy Nagy: https://www.guggenheim.org/artwork/artist/laszlo-moholy-nagy
Francisco Zubaràn: https://www.nationalgallery.org.uk/artists/francisco-de-zurbaran
Fernando Botero: https://www.artsy.net/artist/fernando-botero
While doing some SEO research for some of our San Francisco Bay Area business clients, I ran across an article from SearchEngineLand.com. The article is about how 1# position in Google may not matter as much anymore. This is because of Google's feature of giving you a direct answer at the top of the page for certain questions, keywords you put into Google. The moral of the story is, good content is key to helping you with your SEO efforts, and this article does a good job of explaining another angle on how it can work for you.
Please review the following article from SearchEngineLand.com to learn more about this topic: http://searchengineland.com/1-reason-position-1-doesnt-matter-248390
Here is another great Whiteboard Friday session from Rand Fishkin from Moz a leading SEO platform provider. We thought our San Francisco Bay Area web design clients would find this session of interest as it talks about getting the most out of your website's landing page. In this session it talks about a process of assessing your current conversions, interviewing your audience and then analyzing and adjusting your landing page based upon the results.
While reading the New York Times this morning, I came across an article that talked about a business called ArtLifting. ArtLifting might be a good resources for those San Francisco Bay Area businesses that need art work for their businesses? Airlifting helps homeless artists and artists with disabilities with exposing and selling their art to consumers and businesses. They are not a non-profit, but are actually a for profit organization that sells art to corporations and individuals. Please take the opportunity to read the following article from Glenn Rifkin with the New York Times and also take a look at their website to see if this might be something of interest for your business?
To read more, go to the following New York times article:
And please check out there San Francisco Bay Area Artists: http://www.artlifting.com/pages/nor-cal-so-cal
ArtLifting Corporate Art: http://www.artlifting.com/pages/corporate-art
For any ecommerce websites, it is important to make sure your ecommerce website is secure as possible so you can help protect your clients critical and financial data.
For our ecommerce website clients, we take security seriously and so does our platform partner Weebly.
Here are some critical tips to help reduce the risk your ecommerce website does not get hacked and worse of all, your clients data does not get compromised.
For all of the passwords that are needed to access your ecommerce website, you should implement a complex password policy and change them on a regular basis (At least every 6 months). You also want to limit the amount of people who have access to your website and ecommerce CMS. You should also make your customers are aware that they should also adhere to a password policy if they are accessing your site. Here is a great article from SANs.org that provides a guidline for implementing a gernal password policy.
You could also use a solution like OneLogin that provides a single sign on to multiple cloud based services, including CMS applications. If you are a larger organization, you can use one of these OneLogin solutions that are made for various ecommerce websites:
Weebly & OneLogin: https://www.onelogin.com/connector/weebly-single-sign-on
Squarespace and OneLogin: https://www.onelogin.com/connector/squarespace-single-sign-on
Shopify and OneLogin: https://www.onelogin.com/connector/shopify-single-sign-on
Wordpress and OneLogin: https://www.onelogin.com/connector/wordpress-single-sign-on
SSL which stands for Secure Sockets Layer. This is an encryption technology that allows for a secure connection between your web server and your visitors web browser, allowing for the safe passage of sensitive data. The identification of an SSL certificate can seen with the padlock you can see when you go to certain websites. You can go the extra mile and get an Extended Validation (UV) SSL certificate which allows a third party to verify the overall security of your site and changes your URL to green.
For more info on a UV SSL Certificate, here you go: https://www.godaddy.com/help/what-is-a-premium-extended-validation-ev-ssl-certificate-2198
You can get an SSL and UV SSL Certificate from here: https://www.secureserver.net/ssl/ssl-certificate.aspx?ci=1790&prog_id=509319
Even if you have an SSL cert on your website and you are using a strong password policy, you still want to make sure you are complying with PCI Security Data Standards. This means such things as having a secure firewall, making sure you do not have malware on your website and you have proper protections in place to limit network access to your website. To learn more about PCI Compliance, see the following: https://www.pcisecuritystandards.org/documents/PCI_DSS_v3.pdf
Most ecommerce platforms like Weebly, Squarespace, Shopify are PCI compliant, but double check and make sure.
You can also go the extra mile and makes sure your website is free from malware and other malicous security threats by implementing a vulnerability scanner that will also notify your clients that your website is secure. This will also help with any self assessments you may need to do for your PCI compliance.
Here is an option you could go with from SiteLock: https://www.secureserver.net/security/malware-scanner.aspx?ci=89298&prog_id=509319