Over the years when working as a marketer for my San Francisco Bay Area-based business clients, a driving factor in getting leads from our website has been the use of blogs.
In a recent article from one of our partner BKA Content, they mentioned that if you blog 16 times more a month, that you could on average get 3.5 times leads from your website. Now it is easy to claim these numbers, but I do not disagree since in our experience we have seen a rise in leads on our website when we do write blogs.
Now it is not just enough to spew a bunch of words and hope that will help you get your next big lead from your website. You also need to make sure you write about something that is of quality. Google emphasizes an importance of creating quality content since it is there job to get searchers to the right place and a destination that the will remind them to use Google for there searches again. Google has an excellent guide for this on their SEO guide:
When we started writing blogs, it was said all you need to do was make sure you have 50 words or more. Well, now it may be more. Neil Patel, an online marketing expert, has an article that outlines suggested word length for different industries. To view it, please go to the following section.
In a nutshell, the critical thing to do is make sure you are writing a blog on a regular basis. It does take time (Why we do not always write as much as we should), but you will benefit, whether it is an increase in leads to your website, you learning something from your research or because you offer more insight to your end users.
If you have any questions, please feel free to reach out to us.
Photo by Glenn Carstens-Peters on Unsplash