The following is an article Moz, an SEO online SEO service put out that discusses what car dealerships should do when it comes to local SEO tips.
In the following article, they discuss several suggestions for that include optimizing Google My Business, getting on online car directories and optimizing your keywords.
Google My Business
For car dealerships looking to use Google My Business, the suggestions this article mentions includes optimizing your contact information (Name, phone and address info) and making sure it is accurate. It is also suggested to optimize your categories within Google My Business as well. Other features within Google My business that can be important include optimizing and adding images and videos to your Google My Business page. With your Google My Business page, you can also have other staff members contribute to it as well. The overall key is to make sure you are always looking at your Google My Business dashboard.
Another option is to make sure your Dealership is on as many online directories as possible. Here is a list from BrightLocal of the sites you can look to get your dealership added onto: www.brightlocal.com/2018/04/06/top-local-citations-by-business-category/#dealers
Another important factor that maybe key to car dealerships is getting good reviews. You want to make sure you have good reviews and make sure you can optimize how ever you can. One way is to use software that makes it easier to add reviews to your online propereties. An example of a company that does this includes Broadly out of Oakland, CA.
The other area to look at is on-page optimization. This means optimizing your keywords and other concepts like marking up your page with SCHEMA Markup. The article provide exact recommendations for this.
There are other items you can look at including optimizing images on your website as well.
To read more, please see the following link: https://moz.com/blog/car-dealership-seo
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