Part of the goal of this blog along with providing useful news for our San Francisco Bay Area clients, is to give insight on our thought process for design, SEO, technology and business development. This blog is also a good reason to get a refresher on some of the concepts we need to brush up on.
Today we will discuss "Focal Points". With regards to websites, a focal point is usually the first call to action, you want your viewer to respond to. In basic design, the more complex a design visually, there is more of a need to visually construct a focal point. As a general rule, a focal point results when one element differs from the others. Whatever disrupts the overall flow or pattern, will automatically attract the viewer's eye. Within design, art and websites, the possibilities are endless.
Here are a few examples of how emphasis is achieved.
Laszlo Moholy-Nagy, II
Artist Moholy-Nagy, (1895-1946), an artist that believed in combining technology and Art, demonstrated the use of focal points in many of Moholy-Nagy's Art. As you can see, the use of the the circular shapes stand out from the rectangular shapes.
Francisco Zurbaràn - The Funeral of Saint Bonaventure
This painting by Zubaràn is good example because the use of the contrast between the vertical shapes and the horizontal shape (Saint Bonaventure) and the contrast between the darker shapes and the white clothing of the Saint.
Fernando Botero - Night in Colombia
Botero directs your eyes where he wants them with the use of size of the elements. As you can see the dancers are the focal point based upon the use of their size in contrast to the musicians.
To learn more about these artists, please see the following
Lazlo Moholy Nagy: https://www.guggenheim.org/artwork/artist/laszlo-moholy-nagy
Francisco Zubaràn: https://www.nationalgallery.org.uk/artists/francisco-de-zurbaran
Fernando Botero: https://www.artsy.net/artist/fernando-botero