While watching TV, one of the commercials I saw featured a guy driving down the street in an older VW convertible pulling up to up to a man and woman building a tree sculpture and the man said he was the internet and said he knows a bunch of people who would love what they are doing. Then the narrator says, build your website within an hour, something like that.
There are quite a few Do-It-Yourself website builders out there including GoDaddy, Wix, Squarespace and our partner Weebly. If you are a business starting out looking to put something up quickly, that will look reasonably well and will be responsive (viewable on mobile devices), then one of these choices will do (We recommend Weebly if you do choose one). These solutions have done a lot of the hard work for you, like starting you off with designs that look good, put together the technology that powers there website, and they even host the site on there own servers and data centers. They also offer guidance on how to get more out of your website, but if you are a business who needs to get the most out of your site like more sales, leads and offer online services, then you may need more. Here are some of the things you should consider when choosing one of these solutions.
What do your clients like visually?
When building your website, have you done enough research to figure out what your customer or the visitors like and who they are? If you are a business looking to make more money off your website, you will want to be sure your site visually appeals to your target audience. These solutions do not provide much help with the needed research to make sure your site visually attacks your clients.
Have you written your content for your target audience?
If you are creating new content or redesigning a new website, have you made sure that your content is written for your target audience? These DIY sites may offer guidance on what to write but only can know what will work with your clients/prospects.
Are you trying to drive more traffic to your site?
If you a looking to drive more people to your website, then these solutions come with base SEO (Search Engine Optimization) features, suggestions, and guides, but driving people to your site is a pretty involved process. It requires in-depth research, upfront work, and ongoing optimization to get it right.
Are you ready to use metrics to optimize your website?
Once your website goes live, are you ready on a regular basis to read the data that tells you how your website is performing and what to fix? These solutions do come with built-in statistics about how many visitors have come to your site, but if you need more, you will need to sign up for a service like Google Analytics. Then you will want to review that on a regular basis and make the necessary changes to increase your website traffic and give your visitors what they want.
Do you have the time?
The last point I want to consider is, do you have the time to do the research needed and spend the time building your site and managing it on an ongoing basis? If you are a small business or solopreneur, do you have the time to devote to do what is needed to get the most out of your investment in your website or do you want to focus on your business and the clients you could receive from your site marketing efforts?
Our Web Design Top Five Reads for October
Here at EnlightWorks, we are continually reading and learning what is possible so we can bring the right solutions and advice to our clients, friends, and partners. The following are some articles we believe would be of interest to our visitors.
Choosing a Domain
The following is a blog article from our partner Weebly on what to consider when selecting a domain name for your new website. One of the most interesting points to this article was the mention that if you register your site longer, then this tells Google that your business will be around longer so they may improve your website's chances of getting found on Google.
Moving to HTTPS? Don’t miss this unique opportunity!
The following is an article from Search Engine Land that discusses the SEO benefits to adding an SSL Certificate to your website. As you may or may not know, if you do not have an SSL Certificate on your website, then when visitors go to your site using a Mozilla or Chrome Browser, that they will get a message stating your website is not secure.
Dropbox Website Redesign
Dropbox the cloud storage provider recently redesigned there website in a new bold direction. The following articles discuss some of the critical points to this web redesign as it is a stark difference to the original design for this leading cloud storage provider.
Logo Trends for 2017
Now we are a little late to the party in discussing this but better late than sorry. Bill Gardner with Logo Lounge, one of if not the leading expert on logos released his Logo Trends report for 2017. This article discusses what he sees are the latest trends this year in Logo Design.
5 Design Highlights From Around the Web
This article is from How Design, and it provides links and mentions to 5 design highlights they found around the web. In this article, they talk about a wide range of design topics including people drawing logos from memory, virtual brain surgery and smartwatches.
EnlightWorks, a Bay Area Web Design company, had the pleasure of working with Chickpea Pop-Up and helping them with redesigning their website. Chickpea Pop-Up is a Berkeley California based professional catering service that specializes in providing Tapas and Paella catering services for special events for businesses and individuals.
When Chickpea Pop-Up came to EnlightWorks, they had a shell of a website and wanted to upgrade their website, so they bolster their business development efforts and enhance their brand to prospective clients and other stakeholders.
Chickpea Pop-Up was founded by Erica Schaal, a Chef who recently was a contestant on the Food Networks Chopped. As mentioned, Chickpea Pop-Up is focused on providing Paella and Tapas catering services, but they are also focused on providing catering services to those events that are unique and in hard to get to places. Some of the places they have catered include Burning Man and private events that take place in remote areas throughout Northern California.
As with all clients, we try and make sure the website we build, is truly reflective of the unique and diverse businesses we work within the San Francisco Bay Area and Nationwide.
We first started with discovery to find out what the exact goals are for the new website and then from the discovery findings we built out a Project Plan for what is needed. Part of the results from the Discovery Phase was there was not enough content for some of the pages that were wanted for the new website. For this requirement, we worked with our Copywriting partners to develop the content needed for particular pages that needed more content. We then also provided any additional photos required for the pages that did not have any pictures that were provided by Chickpea Pop-Up. As with every Web Design Project, we first provided a Free-Preview of the proposed site and did not go live until both us, and the client agreed it was ready to go live.
We are very appreciative to have done this project for Chickpea Pop-Up and very glad to provide ongoing website hosting services via Weebly for them as well.
To learn more about what we can do for your business, please go here.
New Website for Danfoura Law P.C.
EnlightWorks had the pleasure of building a new website for Danfoura Law P.C. based out of San Francisco. Danfoura Law P.C. came to EnlightWorks because they were not happy with their current website and they had the following issues:
In working with Danfoura law P.C., EnlightWorks we utilized our extensive web design process and first did an extensive discovery and audit of the current site, and we learned about what Danfoura Law P.C.'s goals and objectives were for the new website. We then took those objectives which included fixing the issues mentioned above, and we then built out an extensive project plan to build the website.
In collaboration with them, we then built out several previews of the website with the desired visuals and content they wanted. This process included getting the right page structure and approved content for each page. Danfoura Law P.C. also was in need of new staff pictures for the website, so we called in on of our creative services partner Colin Pattison from Featherstone Studios. Colin and his team went on site and took pictures of the staff and EnlightWorks used those photos for the Staff page of the new site. EnlightWorks at this time also researched and found appropriate photos for the new website that reflected the clients geographic and industry targets.
After we made the final edits, we were then able to go live and then setup the base Search Engine Optimization (SEO) settings, so their website is searchable on Google and Bing's search engines.
After completion of the website, we received a great reference and more importantly a valuable long term partner where their website is an intricate part of the Firm's success.