This article from Local SEO Partner BrightLocal which we use as for one of our tools we use to deliver our online marketing services discusses a couple of surveys they ran asking if small businesses still need a website? This a good topic with all of the new features Google has come out with search including Google My Business. This survey mentioned that when they do a Google search, they do not necessarily need to client on a company's website because the information Google provides with a search result, gives the view all they need? With that said, there there is still and always will be the need for a website. As this article mentions, a website is vital for improving your local SEO, enhancing your brand, providing customer service and adding credibility to your business. To read more, please go the following article:
For our Online Marketing clients that are utilizing Google My Business, a while back Google added a feature that allowed food and beverage businesses to add there menu's right on there Google My Business listing. As of this week, they have now expanded the service menu option to non-food and beverage clients. To access this feature, all you have to do is access your Google My Business listing, go to "Info" then select the "Services" icon in the middle of the page.
Then when you select the Services option, then fill out the information they request and this will appear on your Google My Business listing whenever someone finds your listing.
Please contact us if you want to learn more.
Over the past few years, Google and Mozilla have been alerting website visitors if the site they are visiting is secure or not? They have been doing this by making sure a visitors connection to the site is secure via an SSL certificate. Up until recently, Google on its Chrome browser has been indicating that some websites as "Insecure" and others with just an exclamation mark. Starting in July of this year, Chrome will indicate all websites without an SSL certificate as "Not Secure". To learn more about this upcoming change, please see the following article.
Moz has released an article discussing what to look for when migrating to a new website. Google also provides these guidelines as well, but this Moz article discusses it from an SEO perspective. This is a guide that EnlightWorks builds within its process for website redesigns for clients who are invested in SEO. To read more, please see the following link:
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