Our Web Design Top Five Reads for October
Here at EnlightWorks, we are continually reading and learning what is possible so we can bring the right solutions and advice to our clients, friends, and partners. The following are some articles we believe would be of interest to our visitors.
Choosing a Domain
The following is a blog article from our partner Weebly on what to consider when selecting a domain name for your new website. One of the most interesting points to this article was the mention that if you register your site longer, then this tells Google that your business will be around longer so they may improve your website's chances of getting found on Google.
Moving to HTTPS? Don’t miss this unique opportunity!
The following is an article from Search Engine Land that discusses the SEO benefits to adding an SSL Certificate to your website. As you may or may not know, if you do not have an SSL Certificate on your website, then when visitors go to your site using a Mozilla or Chrome Browser, that they will get a message stating your website is not secure.
Dropbox Website Redesign
Dropbox the cloud storage provider recently redesigned there website in a new bold direction. The following articles discuss some of the critical points to this web redesign as it is a stark difference to the original design for this leading cloud storage provider.
Logo Trends for 2017
Now we are a little late to the party in discussing this but better late than sorry. Bill Gardner with Logo Lounge, one of if not the leading expert on logos released his Logo Trends report for 2017. This article discusses what he sees are the latest trends this year in Logo Design.
5 Design Highlights From Around the Web
This article is from How Design, and it provides links and mentions to 5 design highlights they found around the web. In this article, they talk about a wide range of design topics including people drawing logos from memory, virtual brain surgery and smartwatches.
EnlightWorks, a Bay Area Web Design company, had the pleasure of working with Chickpea Pop-Up and helping them with redesigning their website. Chickpea Pop-Up is a Berkeley California based professional catering service that specializes in providing Tapas and Paella catering services for special events for businesses and individuals.
When Chickpea Pop-Up came to EnlightWorks, they had a shell of a website and wanted to upgrade their website, so they bolster their business development efforts and enhance their brand to prospective clients and other stakeholders.
Chickpea Pop-Up was founded by Erica Schaal, a Chef who recently was a contestant on the Food Networks Chopped. As mentioned, Chickpea Pop-Up is focused on providing Paella and Tapas catering services, but they are also focused on providing catering services to those events that are unique and in hard to get to places. Some of the places they have catered include Burning Man and private events that take place in remote areas throughout Northern California.
As with all clients, we try and make sure the website we build, is truly reflective of the unique and diverse businesses we work within the San Francisco Bay Area and Nationwide.
We first started with discovery to find out what the exact goals are for the new website and then from the discovery findings we built out a Project Plan for what is needed. Part of the results from the Discovery Phase was there was not enough content for some of the pages that were wanted for the new website. For this requirement, we worked with our Copywriting partners to develop the content needed for particular pages that needed more content. We then also provided any additional photos required for the pages that did not have any pictures that were provided by Chickpea Pop-Up. As with every Web Design Project, we first provided a Free-Preview of the proposed site and did not go live until both us, and the client agreed it was ready to go live.
We are very appreciative to have done this project for Chickpea Pop-Up and very glad to provide ongoing website hosting services via Weebly for them as well.
To learn more about what we can do for your business, please go here.
New Website for Danfoura Law P.C.
EnlightWorks had the pleasure of building a new website for Danfoura Law P.C. based out of San Francisco. Danfoura Law P.C. came to EnlightWorks because they were not happy with their current website and they had the following issues:
In working with Danfoura law P.C., EnlightWorks we utilized our extensive web design process and first did an extensive discovery and audit of the current site, and we learned about what Danfoura Law P.C.'s goals and objectives were for the new website. We then took those objectives which included fixing the issues mentioned above, and we then built out an extensive project plan to build the website.
In collaboration with them, we then built out several previews of the website with the desired visuals and content they wanted. This process included getting the right page structure and approved content for each page. Danfoura Law P.C. also was in need of new staff pictures for the website, so we called in on of our creative services partner Colin Pattison from Featherstone Studios. Colin and his team went on site and took pictures of the staff and EnlightWorks used those photos for the Staff page of the new site. EnlightWorks at this time also researched and found appropriate photos for the new website that reflected the clients geographic and industry targets.
After we made the final edits, we were then able to go live and then setup the base Search Engine Optimization (SEO) settings, so their website is searchable on Google and Bing's search engines.
After completion of the website, we received a great reference and more importantly a valuable long term partner where their website is an intricate part of the Firm's success.
For B2B websites, you only have so long to get the attention of your website visitors. It is estimated that visitors will only spend 4 to 6 seconds on your homepage before they make a decision to stay or not. With that, if you are a business that is focused on selling and providing services to other businesses, then your website should do its best to make sure your ideal visitor does what you want them to do on your site. Here are some ideas to think of in regards to your B2B website.
Is your website mobile friendly? In a recent survey by Google (Ok not too recent, 2015), they found that 42% of B2B researchers use mobile phones during the B2B purchasing process. Since 2015, according to the latest Internet Trends report, In 2016, US users spend about 3.1 hours accessing the internet via a mobile phone vs. 2.8 hours in 2015. The use of mobile devices is increasing. Also, more B2B decision makers are Millennials so the use of mobile phones or other mobile devices should only increase.
Focused on Your Visitors
Is your website focused on what you like or what your client or potential prospect visitors like? You should make sure your website is built to attract your ideal client, not just you. One method of doing this is to build Buyer Personas. Buyer Personas are profiles of your ideal client which help you market to and sell to them. You know your client better than anyone, so you can build these by profiling your current clients. B2B Buyer Personas include the following components in your profiles.
You typically get this info from your Sales Team, Executive Team and or other staff that is focused on managing and communicating with your clients.
Here is a good article from Referral Saasquatch that goes into more detail about this: https://www.referralsaasquatch.com/b2b-buyer-personas/
Once you have built the B2B Buyer Personas and started marketing to them, you will want to make sure your website is effective and meets their needs. You can do this by creating a survey on your website and then optimizing your site based off of the survey results.
Here is a link to getting started with Google Forms: https://gsuite.google.com/learning-center/products/forms/get-started/
Here is an article about other survey options: http://www.smartinsights.com/goal-setting-evaluation/customer-feedback/website-feedback-tools-review/
Making sure your website is credible and trustworthy. You can do this various ways including putting client testimonials, certifications you have attained on your website and making sure your website is secured based upon Google's new standard. Here is an article about how you can secure your website with an SSL certificate:
Other key questions for your website when redesigning it includes making sure you are answering the following questions for visitors when to go to it:
Ongoing Optimization w/Analytics
As you optimize you website with the suggestions above, you should make sure you are constantly looking at the data via Googles Analytics or Bings analytics tools. This will give you the needed information to help you with making sure any changes you make to your website are done based off of actual data. With Analytics you can look at reports regarding where your website visitors are coming from, there demographics and interests and what technology they are using. Below is an older article discussing the benefits of Google Analytics to B2B marketers.