Google recently came out with a new article that provides three insights into how B2B marketers can better target B2B buyers and help make those buyers more valuable long-term clients.
Google surveyed more than three thousand B2B customers primarily focused on industrial manufacturing, agricultural and pack-and-ship supplier customers. This article provides survey results on how B2B businesses more than ever need to be prepared to meet their customers within the moments they need them the most. The critical result they found is 67% of purchases by the surveyed participants were influenced by digital.
The article discusses three insights to help B2B business best serve their buyers.
B2B Buyers Online Research
Digital Drives Faster Store Visits
The article mentions that most B2B buyers are Veruca Salt. "They want what they want right now."
"Retailer websites, third-party websites and online retailers are the last stop for many B2B shoppers."
People who shop offline, respond to online engagement
The article mentions only 50% of suppliers provide any online follow up to there clients who have purchased from them. The article suggests that Industrial Manufacturing buyers are 2 times more likely to buy additional products, Industrial supply buyers are eight times more likely to buy other products, and Pack & Ship buyers are two times more likely to purchase the same product.
The key take away I got from this article is, no matter what industry you are in, this can apply to any of our San Francisco Bay Area business clients and can help them build more valuable clients. It can do some much more than just being a brochure website and can help drive sales in so many ways businesses do not realize.
The article provides three things to get started, but I think the first step is each business that has a website really does need to do a deep dive to see how their website can help contribute more to sales. Look outside of the box and see what market leaders are doing in your industry. Are you able to capture the attention of your buyers on every step of there purchasing journey?
Please read the following article for more info: https://www.thinkwithgoogle.com/advertising-channels/b2b-buyers-online-and-offline/?utm_source=newsletter&utm_campaign=20180525-twg-US-A-Consumer-alert&utm_team=twg-us&utm_medium=email-d