As a web designer and online marketer for several San Francisco Bay Area small businesses, we are always scouring the world wide web for resources and training that will help us with maximizing our client's online marketing investments.
A big part of building a marketing strategy is performing a proper discovery to find out what is possible. In a recent veg out session on Google, I stumbled upon a site from Google called Consumer Barometer. Google Consumer Barometer essentially is a survey that Google performed with internet users, and this site shows how people around the world (45 countries) use the internet. The tool provides information using downloadable charts that show country-specific information, digital trends over time and what devices people are using to access the internet.
Here are some of the specific insights we found interesting.
Graph Builder Which devices do people use?
In the graph, it shows that 90% of people use a basic mobile phone + smartphone and 78% use a smartphone which is pretty close to the 89% of people who use a TV. Now I am not 100% sure if that is 89% of people who access the internet using a TV, but I am sure because this includes offline people, I am guessing not all of teh 89% users access the internet via there TV. However, it is telling that the Smart Phone will soon over take the TV for devices people use.
Within the Millennials Audience Stories, based upon there survey if you are trying to reach Millennials it will help to know that 90% go online daily, 75% of Millennials go online via a smartphone at least as often as a computer and 55% of Millennials use search engines to learn about products.
To play with tool yourself, go to the following link: www.consumerbarometer.com/en/