A couple of weeks ago, we provided a link to Mary Meekers state of the internet report. In it, she focused heavily on the potential of voice searches. These are searches that people make using their smartphones or other devices that allow for voice search.
Voice search currently only makes up an estimate 20%-25% of all internet searches, but it is experiencing explosive growth and by 2020, could make up to 50% of all search inquiries. The reason for this is the proliferation of voice enabled search devices like smartphones and the Echo device from Amazon.
Marketers will have to start adjusting to this new way of voice search which is vastly different than traditional Google or Bing internet searches.
Please read the following article from Search Engine Land for more details: