The following are the articles we have read that help us with providing the online web services we provide for our clients and our clients might find useful as well to helping them with building there businesses via online services.
Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content
Here is an article from Moz a leading SEO solution provider with a good guide to re-evaluating the content on your website to make sure it is opiimized for SEO purposes. This article is a reminder to figure out who your visitors are, what you should be saying to them and then providing a scorecard so you can grade your content. This should be done on a regular basis.
To read the article go here: https://moz.com/blog/guide-to-reviewing-web-page-content
Tracking the ROI of organic search for B2B
This article from SearchEngineLand.com discusses how to track the ROI of the leads businesses get from organic search. This includes setting up tracking in Google Analytics and then makeing sure an a CRM like Salesforce is in place where a businesses saleforce can track where leads come from. Often times in the SEO world, SEO consultants are fixated on rankings, but the true measure of how SEO is doing is the revenue it brings in. This article is a good reminder of how to track that.
How to create content to support local SEO and rock the rankings
The following article is from SearchEngineLand.com that discussed how you can optimize your content for local search. This article is another reminder about how to research the best content for the local area you are marketing to. Local marketing is more important than ever since 1/3 all mobile searches are location based.
3 Essential Design Trends, February 2018
Here is an article from Web Design Depot that discussed three design trends they see in 2018.
Got a few minutes? Do a 5-point email audit
Here is an article from MarketingLand.com with a 5 point audit for your email marketing campaigns. This article is good way to strategise your email program for 2018 expecially if you do not have any time to do so.
Webinars: How to Market and Sell Using Webinars
Here is a great article from the SocialMediaExaminer.com that discusses how you can market using webinars.