For a long time, we worked with many San Francisco Bay Area businesses and Government Agencies where the IT Department was always in charge of the organization's website. The reason for this was because it was technology and when the internet started taking off, it required the expertise of the IT department to build the server to host the website, and they needed to code or install any web applications.
There are still some Government agencies and companies out there that still believe the IT department should manage their website if they are still hosting their website or if the organization thinks the IT Department should handle it because they believe it is too hard to update the site that was built by the IT department.
IT Department's central role should be to ensure the organizations' infrastructure (Network, servers, workstations, email, printer, phones, etc...) works and that end-users have no issues accessing the IT infrastructure. There should be no reason now that an organization or agency hosts there own website in-house. There are many hosting options out there that allow organizations to host websites offsite and that do not require the complex software infrastructure needed to host sites.
A company's website is a marketing and business development tool for businesses, especially B2B business. For government agencies, it is a marketing and customer service tool for its constituents and other stakeholders. Because of the above requirements, this requires the individual or team member managing websites to have different skill sets than what the IT staff has. IT staff are trained in technical skill sets and are focused on achieving technical success. Sites these days should be focused on achieving business goals.
For businesses, the Marketing and Sales Teams should be in charge of managing the website and making sure it is delivering on the strategy your organizations requires. If they do not have the expertise in-house, they can outsource web development and design to an outside agency but direct the strategy they want from the website. The Marketing Team can manage it on an ongoing basis since most Content Management Systems (CMS) are easy to use.
For Government Agencies, the internal Public Relations Department, or the different Department Managers in charge service delivery should be in charge of the strategy of the website and what they require from it. Administrative staff can then manage updates on an ongoing basis since as mentioned before, CMS systems are straightforward to use these days.
With our society's reliance on the web, especially in the mobile space, web technology has become more accessible to more people and is no longer a technology that can just be left to the side. Your website can be a critical part of your business organizations success.
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