B2B Local SEO Services
That Drive Local Leads & Business Growth
For B2B companies that service a local city or county, it is essential that these local businesses take up as much real estate as possible on Google search result pages and local searches on AI platforms such as ChatGPT, Perplexity, and more. Unlike restaurants and retail shops, it can be much harder for B2B businesses to get visibility and receive high-quality leads from local organic traffic. The unique challenges B2B businesses face include lower search volume for relevant keywords, longer sales cycles, fewer Google reviews, no advertised physical location for some B2B businesses, complex offerings, and difficulty showing local authority.
Our holistic approach to
website management includes offering white hat (ethical SEO techniques) local search engine optimization (SEO) service tailored to help small businesses overcome these challenges and take full advantage of the lead generation opportunities B2B businesses can have by getting more local leads.
Our Proven B2B Local SEO Strategy
To help our B2B clients overcome the challenges they may face in improving their local online visibility, we include the following B2B SEO services in our managed website growth plans, which include establishing a local digital marketing strategy and a roadmap of the following SEO Tactics.
Local SEO Audit
Prior to building a new website for our clients, we perform a local SEO audit of each client's Google Business Profile and local organic search results compared to their competition. This Audit allows us to build a roadmap for optimizing our clients' websites so they rank high in the Google Map Pack and in local organic searches.
Local Keyword Research for Local B2B Markets
After completing our audits, we perform keyword research to find the best keyword opportunities for each page of our clients' websites to rank for. This takes into consideration the niche, specific keyword phrases, and localized keywords that will help our client's website rank higher for.
Google Business Profile Optimization
Google Business Profile (formerly Google My Business Profile) optimization involves following all the best practices to help ensure our clients' Google Business Profile listing ranks in the top 3 for their targeted keywords. This includes optimizing the listing and our clients' websites and ensuring consistency with other local directories.
Technical SEO On-Page Optimization
During our managed website campaign, we provide ongoing checks on our clients' websites to ensure we fix any On-page SEO errors and warnings that our checks find. Fixing these errors helps eliminate any barriers to our clients' ability to grow website traffic from their ideal prospects, improve their search engine rankings, and attract more qualified leads.
Local Content Creation
Nothing on the web lives in a vacuum anymore. Google and AI platforms look at various properties online to help your Google Business Profile listing and website rank higher for localized searches. This includes building a local content strategy that targets our clients' service area. We include such content with our managed web design plans, including developing strategic content for blog posts and location pages.
Web Design with a Local Focus
Also included with our managed website growth plans is unlimited website design services, which are focused on optimizing the user's experience to help generate a lot of web traffic to the website, which has high conversion rates of traffic turning into ideal leads from qualified leads.
Reputation Management and Local Link building
A big part of improving your Google Business Profile listing and establishing trust with your website visitors is showing off reviews from your local customers. To help show off these customer reviews, you can get added to local listings relevant to your industry, rank high on Google for your ideal keywords, and be found on AI platforms like ChatGPT. We can then integrate these reviews from local citations on our client's website and the other SEO tactics we include with our local SEO campaigns to help establish trust with their ideal prospects and improve the website's click-through rate.
Google Local Service Ads
If your industry qualifies for the Google Local Service Ads product, we can help optimize this campaign for your business or help optimize your traditional Google Ads campaign.
SEO Case Studies
Please review our recent client success stories from businesses that have taken advantage of our local SEO efforts, which are included with our managed website growth services.
Case Study:
Managed Website Services for Luxury Travel Business
Discover how EnlightWorks helped a luxury travel business build a visually stunning website, improve SEO, and drive bookings with ongoing managed website services, ensuring consistent design updates and digital marketing support
Case Study:
Managed Website Services for Precision IT Consulting
Learn how EnlightWorks transformed Precision IT Consulting's online presence with a website redesign, enhanced SEO, and ongoing digital marketing consulting, driving higher lead generation and continued business growth.
Case Study:
Managed Website Services for YWCA
Discover how EnlightWorks helped the YWCA of Contra Costa-Sacramento streamline their services with a website redesign, digital form integration, and SEO improvements, leading to increased leads and improved efficiency.
Our Commitment to our Clients
If As a B2B and non-profit-focused digital marketing agency, our goal with each client is to help them grow their business through the local SEO services we include with our managed website services. We take advantage of the latest local SEO training to deliver results for our clients, and we lean on our proven track record of delivering results and improving our clients' digital presence.
Along with the services mentioned on this page, we will also assist clients with providing localized social media marketing support and reaching their potential customers through email marketing efforts to help them achieve successful, measurable results.
