Strategic Web Design Services

Your business goals aren't generic, and your website shouldn't be either. We start every managed website with a deep-dive discovery process that ensures it is built on strategy, not guesswork.

What is Strategic Web Design

The first phase of our managed website services is redesigning or developing a new website for a client. Even though we focus on building and managing websites for B2B businesses and non-profits, this does not mean we can just phone it in and put everyone on the same templated websites or systemized website campaigns.


Strategic web design encompasses our philosophy for every managed website campaign. We have developed systems and processes to ensure that we have a strategy to maximize the opportunity each website provides for all of our managed website clients. 


During the website development process, we help clients develop a strategy for their new website by making an extensive discovery into their business and learning as much as possible about their goals and target market. From the results of our Discovery Phase, we can plan out the structure, design, and content direction and build a strategic website roadmap for our client's new websites that attract new visitors and then convert those users into what the client wants them to do. 

What is Involved With our Strategic Web Design Process

Discovery

  • Stakeholder interviews
  • Website planning form completion
  • Business model and goals review
  • Ideal client personas
  • Competitive analysis
  • Website content audit and inventory


A target with an arrow pointing to it.

Planning

  • Sitemap development
  • Keyword research
  • Conversion optimization strategy
  • Content development planning
  • Accessibility planning
  • Visual branding guide development
  • Design direction planning


Strategic Brief

  • SEO strategy brief with goals for website traffic generation
  • Design and conversion Optimization brief with goals for converting website visitors.
  • Update to project management system with timeline and deliverables.
  • Content development briefs for new website

What Clients Have to Say

"They weren't just another agency; they took time to understand our business and build around it "


Elizabeth, RIX Industries (B2B)