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Outstanding Websites 101

Dana Ferris • Nov 19, 2021

Your website is so much more than just a great design, with clearly written content and a well-thought-out funnel for conversion. To maximize the potential of our website, you need to create an engaging experience for your customers that speak directly towards their needs!


We design websites that are not only attractive and professional-looking but also create an emotional response. We want your website visitors to be excited about what they see so we can improve interaction with you on the site as well as deliver results that are measurable.


Our features are proven to increase your search engine ranking, boost sales and deliver a better experience across all devices.


Responsive Website That Works On Desktop, Tablet and Mobile

 

As it stands, traditional desktop-only websites will no longer cut it. A study from comScore found that 49% of digital media time is spent on mobile devices and tablets account for another 12%. With 31% left over for desktops means we need web design that can be accessed in a variety of formats - like responsive or tablet-friendly layouts!


Our responsive design is more than just stretching and shrinking your site to fit different screen sizes. We tailor our features for each device - like making a Click-to-Call button appear on mobile devices but not tablets or desktops so that the experience will always remain consistent across all of them, whether you're visiting from home with one device in hand vs. another.


Personalization For Your Website

 

The web is a uniform experience for everyone, but over the past few years, large enterprises have started using website personalization to boost conversion rates. This strategy targets potential customers and speaks directly with their needs in order to get them interested which makes it much more likely that they will convert on your product or service!

 

We want to help you and your company grow. That's why we're offering the most advanced customer-conversion technology at an affordable price for small businesses like yours, with limited funds or resources!


Website Personalization Stats

 

Here are some statistics that show how web personalization can help your website be successful. 


  • When a website has content such as offers and promotions displayed that has nothing to do with customers' interest, it leads to frustrations. Nearly 74 percent of online customers have experienced this. 


  • There is a 19 percent uplift in sales when they use in-house marketers who personalize their customers' experience on their website. 

 

Our agency has the ability to create a dynamic website that changes based on user behavior such as visit history, proximity to your business, and time of day/week. The site will adapt its content by delivering tailored experiences with features that drive conversions for businesses in need!


The next great frontier in web design is website personalization. 


Better Search Engine Optimization (SEO)


With the power of SEO, your site can be found by more people. Search rankings on sites like Google and Bing are what matter most when it comes to attracting visitors and customers online. The higher up on this list you rank for certain keywords or phrases, then all other things being equal; that is where potential new traffic will show up first! This is why search engine optimization is so important. 


With the power of SEO, your site can be found by more people. Search rankings on sites like Google and Bing are what matters most when it comes to attracting visitors and customers online. The higher up on this list you rank for certain keywords or phrases, the higher the potential of getting new traffic! This is why search engine optimization is so important.


To get you more traffic, we employ the best SEO practices on all your sites to make sure that when people search for something related, they'll find you. This means targeting certain keywords and optimizing structure in order to be Google or Bing friendly as possible so their links can rank high too!


Once again, this is where responsive design comes into play. Websites structured with one URL (e.g. www.examplesite) are easier for search giants like Google to find relevant information on your site that helps give you a boost in rankings. Especially important when it comes to highly valued mobile traffic!


Consumers are turning to mobile devices for local searches, and these searchers want action. According to the study from Google four out five people conduct local searches, and 88 percent use a smartphone. Nearly 50 percent will visit a store within a day. 


We're not done with you yet. Our team will work alongside your business to develop an SEO strategy that generates more traffic on every device, and we'll be there for any questions or concerns along the way!


Business-Driving Features


Building a great-looking website is only half the battle—you also need one that can perform. Here are some features we offer to increase conversion rates on your site!


Site Widgets


Click-to-Call

Allows customers to call a business in one click from a mobile device.


Maps

Integrated with Google Maps, provides step-by-step directions to a location.


Multi-Location

For business locations across a region, provide a map for site visitors showing each store location.


Online Scheduling

Available through vCita, allows customers to schedule appointments on desktop, tablet, and mobile.


Coupons

A way to put coupons in the hands of customers. Drag them onto sites and control their discount amount, duration or where it expires!


Restaurant Menu

When you use this widget, the content from a menu of an existing restaurant's website will be automatically imported and laid out in one beautiful new format.


Business Hours

The widget is a crucial part of any website and can be filled out manually or automatically imported from another site.


Contact Form

The contact widget is an alternative way for customers to reach out. Drag and drop it into your site for easy access!


Custom HTML

With this widget, you can add  HTML/CSS/JavaScript to the page directly. Great for adding custom code and 3rd party integrations.


Click-to-Email

This allows visitors with the ability to directly email the small business that owns the website.


List

Create a list of anything from products to staff members using this widget.


Yelp Reviews

Display your best reviews directly on your website to build business’ credibility with potential customers.


Image Slider

A swipeable image slider allows visitors to view multiple images without taking up too much space on the site.


Photo Gallery

Photo galleries can be added to any page. Provides a shadow box effect to focus the viewer on the image.


File Upload

Upload spreadsheets, PDFs, and more.


Social Icons

Social media page links are neatly arranged and can be dropped anywhere on a website.


YouTube Video

Drag this widget into place to embed any YouTube video.


Twitter Feed

Display a live Twitter feed and keep visitors up to date.


Facebook Comments

Visitors can comment on a linked Facebook page without leaving the site.


Facebook Album

Add a photo gallery of images from your Facebook business page.


Facebook Like

Allows visitors to like a business’ Facebook page without leaving the site.


Share

Enables visitors to share the site on their social media networks simply by clicking on this icon.


WordPress Feed

Use this WordPress widget to incorporate blog posts directly on your site.


Superior Speed


A great website needs high-speed performance. Websites that don’t load quickly could lose customers, especially if Google pushes them lower in rankings due to its new pagespeed policy where they will penalize websites that have slow-loading pages. We realize how important high speeds are for website performance, so we prioritize this above all else when developing our sites because time matters now even more than ever before!


While designing our sites, we take great measures to ensure that we live up to the promise of a quick site. We test the speed of your site to double-check that we maintain that standard. Here are a few ways we produce the speeds demanded by both Bing, Google, and your visitors:


1.     Optimized Images – Images are processed to generate a number of different sizes (to be delivered as needed to the device your visitor is using) and compresses them without losing quality.


2.     Server Response Time – Websites that we host will display very quickly for your clients. We specifically write our code and design our infrastructure to this end.


3.     Global CDN – We use a global CDN to double-up on speed, so the site load-time for them is just a few seconds, no matter where someone is trying to view your site from.


4.     Constant Testing – Client’s site speed scores are routinely tested to make sure your site speeds meet our standards.


Better Overall Experience


We are here to help you succeed. Our website building process is designed with the end goal in mind, and it all comes down to one thing - delivering successful projects for our clients!


Why Work With Us


When it comes to creating an incredible website experience for your potential customers, we understand the only way to do this is by building a special relationship with them. And in order carry out our promise of delivering personal and amazing sites - which are what sets us apart from other companies-we need to deliver on that level when working directly with each client.

If you are looking for help with your website, contact us to schedule a meeting and receive a quote

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