So your business recently redesigned or built a new website, what now? In our experience working with our Bay Area-based business clients and networking with other companies and business professionals, the expectation on what to expect next is all over the place. For some businesses, all they wanted was a visually pleasing website to improve upon there dated 90's website. Some wanted to get more sales leads from there site, and some organizations such as non-profits and government agencies want to leverage there website to make them more efficient and deliver better customer service to there clients. Some people we talk to are not quite sure what they want or wanted from there website.
Building a website has become more accessible to the average person with DIY sites like Wix, Squarespace, and Weebly. These sites are great for the person/business who is just starting and wants to put up a pretty brochure website that introduces there company, but what if you want more? What if you want your site to be a lead generation magnet? Have you already designed and developed a brand strategy for your new website and online presence? Are you 100% comfortable your website visitors can navigate your site and get to the areas you want them to in a timely fashion? Have you developed content that will help convert visitors to do what you want them to do on your new pretty website? Is there a business process you are currently doing that can move to your website? Are you willing to take the time on a regular basis to review the metrics on how well your site is performing and make the ongoing optimizations needed? Do you have the time to manage your website and not focus on your business?
Before building your website, and if you did not go through a proper discovery process to develop a strategy for your new website, then here are the steps you can take to make sure your site is doing more.
Search Engine Optimization
If you have not already, take the time to develop the goals you want to get out of your website over the next 6 to 12 months. If you would like to get more sales leads, then take the time to do an SEO audit of your site. You can try one of the following tools which will give you a report (And they may try and sell you there services as well) to provide you with a head start on what you can do to optimize your website for search engines.
SEO Audit Options:
If you discover that you want your website to be a valuable resource to your clients and constituents, then here is an article that can help you to start the review process of how usable your website is.
If you are a government website and need to make sure your website is accessible to visitors with disabilities, then you start with the following sites to check your status and plan how to optimize your site for accessibility.
If you are interested in getting leads from your website, you do want to make sure the adjustments you made from your initial SEO audit are working and that you are consistently optimizing your site. This optimization at a minimum can take a minimum of 5 hours a month. Some tools you can use (Besides hiring EnlightWorks to help you out with this) are from companies like Moz, SEMrush and MarketGoo. These tools will give you a plan and instructions on how to optimize your site so you can be found easier on Search Engines.
Also, very important is to sign up for Google Analytics, Bing Webmaster and Google Search Console. These tools will go beyond your CMS to give you more data on who and how people are visiting your website.
If you are interested in converting visitors to do what you need them to do, then you want to sign up for a service that can track what users do when they go on your website. There are several tools out there that can help you track what users have and will do on your sites such as Heatmaps, A/B Testing and user analytics. Below are some free tools you can try and deploy that will give you continuous data about your website visitors.
Other - Content
On a side note, if you are writing content for your website, you can also make sure your content is grammatically accurate and optimized for your site by using a service like Grammarly if you are not already doing so.
In summary, if you have built a new website, really take the time to figure out what you want out of it. Your site can be one of the most significant factors in helping you grow your business, making your staff more efficient and improving your relationship with your clients and constituents.
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The following are the top articles we are reading in the world of design, marketing, and technology that might give you a good idea that can apply to your business or Government agency. These include new website design ideas and why you should employ ethical SEO tactics to ensure your website rankings do not get dinged.
Bad SEO Habits That May Get Your Burned
In this article from Search Engine Land, the author Stephen Spencer provides several examples of black-hat and grey-hat SEO techniques that could hurt your websites rankings in the eyes of Google and Bing
Read the article here: searchengineland.com/flying-close-to-the-sun-seo-tactics-that-may-get-you-burned-304233
20 New Web Design Ideas for August 2018
If you are looking for good ideas for your website redesign, Web Design Depot has a great article from Paddi MacDonnell that provides 20 examples of new sites or website refreshes. These include a new game from MailChimp, a guide to plants for people who do not have a green thumb and some new designs that might make you motion sick. These examples include ideas with new animations bold colors and scrolling effects.
Read the article here: www.webdesignerdepot.com/2018/08/20-freshest-web-designs-august-2018/
5 Brands Using Illustration in There Branding Efforts
Here is an article from Creative Bloq that gives five examples of how some brands are using Illustration to enhance their brand.
Read the article here: www.creativebloq.com/inspiration/5-mesmerising-uses-of-illustration-in-branding
43 Inspiring Street Art Examples
Another cool article from Creative Bloq that is more related to artistic inspiration is an article that provides 43 samples of street art from around the world.
Read the article here: www.creativebloq.com/street-art/examples-street-art-612334
New Google G Suite Update for Businesses
Read the latest article from Google with information on the latest updates to the G Suite service that includes better collaboration features and more secure email capabilities.
Read the article here: www.blog.google/products/g-suite/helping-enterprises-stay-competitive-with-new-updates-in-g-suite/
Please contact us if you need assistance with our design or online technology project.
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For a long time, we worked with many San Francisco Bay Area businesses and Government Agencies where the IT Department was always in charge of the organization's website. The reason for this was because it was technology and when the internet started taking off, it required the expertise of the IT department to build the server to host the website, and they needed to code or install any web applications. Government Web Design
There are still some Government agencies and companies out there that still believe the IT department should manage their website if they are still hosting their website or if the organization thinks the IT Department should handle it because they believe it is too hard to update the site that was built by the IT department.
IT Department's central role should be to ensure the organizations' infrastructure (Network, servers, workstations, email, printer, phones, etc...) works and that end-users have no issues accessing the IT infrastructure. There should be no reason now that an organization or agency hosts there own website in-house. There are many hosting options out there that allow organizations to host websites offsite and that do not require the complex software infrastructure needed to host sites.
A company's website is a marketing and business development tool for businesses, especially B2B business. For government agencies, it is a marketing and customer service tool for its constituents and other stakeholders. Because of the above requirements, this requires the individual or team member managing websites to have different skill sets than what the IT staff has. IT staff are trained in technical skill sets and are focused on achieving technical success. Sites these days should be focused on achieving business goals.
For businesses, the Marketing and Sales Teams should be in charge of managing the website and making sure it is delivering on the strategy your organizations requires. If they do not have the expertise in-house, they can outsource web development and design to an outside agency but direct the strategy they want from the website. The Marketing Team can manage it on an ongoing basis since most Content Management Systems (CMS) are easy to use.
For Government Agencies, the internal Public Relations Department, or the different Department Managers in charge service delivery should be in charge of the strategy of the website and what they require from it. Administrative staff can then manage updates on an ongoing basis since as mentioned before, CMS systems are straightforward to use these days.
With our society's reliance on the web, especially in the mobile space, web technology has become more accessible to more people and is no longer a technology that can just be left to the side. Your website can be a critical part of your business organizations success.
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A few times a year, Google performs a "core" update to its search Algorithm each year. This month, they released a pretty big "Core" update that affected quite a few websites. This update is being nicknamed the Medic update, because of the type of sites it may have changed. Originally based upon different forums this update affected the ranking of Medical websites, but after the dust has settled, it has touched a broad spectrum of websites. I know our site got hit and for a period of time, rankings for some keywords dropped back a couple of pages, but now we are back where we were before August 1st on those keywords.
Google's statement about this update was that there is no real fix if your rankings dropped and they went with their boiler point comment of continue to provide great content. That got a lot of SEO experts rushing to guesses on what the update affected, and because it is a broad one, it is really hard to tell.
Two of the areas that most people were guessing were websites that were lacking Expertise, Authoritativeness, or Trustworthiness (E-A-T). Now, this is a guideline from Google's "Search Quality Evaluator's Guide." Google hires these Evaluators to scour the world wide web and manually rank sites based on these guidelines. Now Google mentions that these guidelines do not directly affect there search algorithm, immediately, but it is a great tool to help you with making sure your site is considered quality in the eyes of Google.
Now going back to E-A-T, here is the definition of E-A-T form the Guideline:
"Low quality pages often lack an appropriate level of E-A-T for the purpose of the page. Here are some examples:
Note: Websites with user-generated content span the Page Quality rating spectrum. Please pay careful attention to websites that allow users to publish content with little oversight, such as social networking pages, video sharing websites, volunteer-created encyclopedias, article sharing websites, forums, etc. Depending on the topic, pages on these websites
may lack E-A-T. Important: The Low rating should be used if the page lacks appropriate E-A-T for its purpose."
Now the lack of E-A-T to YMYL pages (Your Money or Your Life) as termed by Google seemed to be the pages hit hardest. If you are not familar with this term, here is the definition from Google's Search Quality Guidlines.
"Your Money or Your Life (YMYL) Pages
Some types of pages could potentially impact the future happiness, health, financial stability, or safety of users. We call
such pages “Your Money or Your Life” pages, or YMYL. The following are examples of YMYL pages:
We have very high Page Quality rating standards for YMYL pages because low quality YMYL pages could potentially"
In a nutshell, the benefit I got from this update was the fact that we need to always keep up with our SEO Optimization tasks and we need to really incorporate these guidelines into our website builds even though they may not affect Google Search Algoythim ;-)
To access this guideline your self, you can go here:
Here is another article with more info on the August core update:
As always please contact us if you have any questions or need any assistance with your website and graphic efforts.
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As a web designer and online marketer for several San Francisco Bay Area small businesses, we are always scouring the world wide web for resources and training that will help us with maximizing our client's online marketing investments.
A big part of building a marketing strategy is performing a proper discovery to find out what is possible. In a recent veg out session on Google, I stumbled upon a site from Google called Consumer Barometer. Google Consumer Barometer essentially is a survey that Google performed with internet users, and this site shows how people around the world (45 countries) use the internet. The tool provides information using downloadable charts that show country-specific information, digital trends over time and what devices people are using to access the internet.
Here are some of the specific insights we found interesting.
Graph Builder Which devices do people use?
In the graph, it shows that 90% of people use a basic mobile phone + smartphone and 78% use a smartphone which is pretty close to the 89% of people who use a TV. Now I am not 100% sure if that is 89% of people who access the internet using a TV, but I am sure because this includes offline people, I am guessing not all of teh 89% users access the internet via there TV. However, it is telling that the Smart Phone will soon over take the TV for devices people use.
Within the Millennials Audience Stories, based upon there survey if you are trying to reach Millennials it will help to know that 90% go online daily, 75% of Millennials go online via a smartphone at least as often as a computer and 55% of Millennials use search engines to learn about products.
To play with tool yourself, go to the following link: www.consumerbarometer.com/en/
The following is an article Moz, an SEO online SEO service put out that discusses what car dealerships should do when it comes to local SEO tips.
In the following article, they discuss several suggestions for that include optimizing Google My Business, getting on online car directories and optimizing your keywords.
Google My Business
For car dealerships looking to use Google My Business, the suggestions this article mentions includes optimizing your contact information (Name, phone and address info) and making sure it is accurate. It is also suggested to optimize your categories within Google My Business as well. Other features within Google My business that can be important include optimizing and adding images and videos to your Google My Business page. With your Google My Business page, you can also have other staff members contribute to it as well. The overall key is to make sure you are always looking at your Google My Business dashboard.
Another option is to make sure your Dealership is on as many online directories as possible. Here is a list from BrightLocal of the sites you can look to get your dealership added onto: www.brightlocal.com/2018/04/06/top-local-citations-by-business-category/#dealers
Another important factor that maybe key to car dealerships is getting good reviews. You want to make sure you have good reviews and make sure you can optimize how ever you can. One way is to use software that makes it easier to add reviews to your online propereties. An example of a company that does this includes Broadly out of Oakland, CA.
The other area to look at is on-page optimization. This means optimizing your keywords and other concepts like marking up your page with SCHEMA Markup. The article provide exact recommendations for this.
There are other items you can look at including optimizing images on your website as well.
To read more, please see the following link: https://moz.com/blog/car-dealership-seo
To learn more about our Web Design, Online Marketing and Graphic Design services we can help you, please contact us.
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For those entrepreneurs/solopreneurs who want to break out and make it on there own and need assistance with building their online presence, we have announced a new service to help your business liftoff.
The Online Starter Kit is for Entrepreneurs just starting out that need assistance with building their online presence and implementing online technologies to help get their business get off the ground.
This service includes:
Contact us to schedule a discovery call and get a quote
Over the years when working as a marketer for my San Francisco Bay Area-based business clients, a driving factor in getting leads from our website has been the use of blogs.
In a recent article from one of our partner BKA Content, they mentioned that if you blog 16 times more a month, that you could on average get 3.5 times leads from your website. Now it is easy to claim these numbers, but I do not disagree since in our experience we have seen a rise in leads on our website when we do write blogs.
Now it is not just enough to spew a bunch of words and hope that will help you get your next big lead from your website. You also need to make sure you write about something that is of quality. Google emphasizes an importance of creating quality content since it is there job to get searchers to the right place and a destination that the will remind them to use Google for there searches again. Google has an excellent guide for this on their SEO guide:
When we started writing blogs, it was said all you need to do was make sure you have 50 words or more. Well, now it may be more. Neil Patel, an online marketing expert, has an article that outlines suggested word length for different industries. To view it, please go to the following section.
In a nutshell, the critical thing to do is make sure you are writing a blog on a regular basis. It does take time (Why we do not always write as much as we should), but you will benefit, whether it is an increase in leads to your website, you learning something from your research or because you offer more insight to your end users.
If you have any questions, please feel free to reach out to us.
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When you are working with a Web Designer or Web Design Agency, the first thing they should be doing is a discovery and audit. During this phase, the Designer or Agency should be getting a good idea of your business, who your clients are, what your current sales process is, what you have been doing marketing wise thus far and auditing how your current website is performing if you have one.
The Designer should be spending a reasonable amount of time on discovery and Auditing so they can get the development and implementation of your new website right. You also want to make sure they help you implement the correct online marketing strategy and solutions, so an audit is a key to making this happen. Here is a high-level view of some of the what should be part of what a Web Designer should get out of the Discovery.
They Learn About Your Business
A Web Designer will utilize several business planning insight tools depending upon the stage your business is in, to get a full understanding of what your company does, is trying to achieve and how you would like to grow. This help with making sure the plans put in place are in line with your business goals and based on experience.
Learn About Your Clients
The Designer will dig deeper and find out who your specific clients and target audience is and what their purchasing or interaction journey is like with your company. Learning more about your clients helps the Designer build a strategy and implement a website that converts your visitors and clients to do what you want them to do on your site.
Technical Audit of Your Website
If you are upgrading an existing site, the Designer should do a deep dive on what your current website is built with and get an understanding of what is working and not working technically.
Learn About Your Online Marketing Goals
The Designer or Agency should learn more about the current results of your online marketing efforts and what your goals are moving forward. They should get a good feel for what you are trying to achieve visually, content-wise and more importantly, results wise.
A website does not just have to be a pretty face, it can be some much more, and with doing discovery and research, this will help ensure you get results from your website.
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The following article brief is about the website trends for the month of June. In an article from Web Designer Depot, an online website design publication, they point out three website design trends for the month of June. Each design has been done before, but they point out examples that have a little be of a spin.
Full Screen Photo
The first example is a Full Screen Photo on the home page and some of the more traditional elements in a home page are not present or not emphasized as they normally would be.
New Take on Split Screens
You may see some websites where they have split screens on the home page. This could be a good way to give users multiple options when they get to your home page. The article give examples of some sites that utilize split screen designs for the home page.
Color Overlays with Minimal Transparency
Another popular design that we have used in the past is having a color overlay of a large image. This can be useful if you want to focus on any headlines or other content and you just want you hero image to be in the background.
To get some ideas for your new website, please see the following article.
Many San Francisco Bay area and nationwide non-profits, government agencies, and healthcare firms have a ton of paper forms that can consume a lot of there staff's time. These firms may not realize it, but many of these paper forms can be converted to online electronic forms. Many times it can take a staff member or a team a considerable amount of time to process these forms. Also, if these forms need to be filled out by clients or other stakeholders, then relying on paper forms to be mailed in or faxed in, can delay the delivery of services. In a recent survey by our partner Formstack, they said that "67% of healthcare managers are spending at least one full workday per week on manual, repetitive tasks." Some of the Health Care managers spend half of the there week on these tasks. 44% have identified three or more efficiencies in their processes. Luckily, there are solutions out there that can help and here are some ideas for forms and workflow ideas to help businesses save time and become more efficient.
The article below outlines three areas in the Healthcare industry where online forms can help. Those include:
Eliminating Paper Forms
Convert many of your onboarding forms to electronic forms eliminating the delays, scanning, faxing, printing and shredding needed to managed those forms.
Automate Data Routing
With online forms, you can automate data routing and approvals.
Create Accessible Records
Make it easier for your staff to find the data they need to recover quickly.
To learn more about what is possible with online forms, please review the following articles or contact us to set up a consultation.
Forms for Health Care: www.formstack.com/blog/2018/healthcare-manual-data-tasks/?utm_source=formstack+blog+homepage
Higher Ed Form Examples:
IT Forms Examples: www.formstack.com/blog/2018/5-ways-formstack-it/
Government Form Examples: www.formstack.com/blog/2018/5-ways-formstack-government/
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Google recently came out with a new article that provides three insights into how B2B marketers can better target B2B buyers and help make those buyers more valuable long-term clients.
Google surveyed more than three thousand B2B customers primarily focused on industrial manufacturing, agricultural and pack-and-ship supplier customers. This article provides survey results on how B2B businesses more than ever need to be prepared to meet their customers within the moments they need them the most. The critical result they found is 67% of purchases by the surveyed participants were influenced by digital.
The article discusses three insights to help B2B business best serve their buyers.
B2B Buyers Online Research
Digital Drives Faster Store Visits
The article mentions that most B2B buyers are Veruca Salt. "They want what they want right now."
"Retailer websites, third-party websites and online retailers are the last stop for many B2B shoppers."
People who shop offline, respond to online engagement
The article mentions only 50% of suppliers provide any online follow up to there clients who have purchased from them. The article suggests that Industrial Manufacturing buyers are 2 times more likely to buy additional products, Industrial supply buyers are eight times more likely to buy other products, and Pack & Ship buyers are two times more likely to purchase the same product.
The key take away I got from this article is, no matter what industry you are in, this can apply to any of our San Francisco Bay Area business clients and can help them build more valuable clients. It can do some much more than just being a brochure website and can help drive sales in so many ways businesses do not realize.
The article provides three things to get started, but I think the first step is each business that has a website really does need to do a deep dive to see how their website can help contribute more to sales. Look outside of the box and see what market leaders are doing in your industry. Are you able to capture the attention of your buyers on every step of there purchasing journey?
Please read the following article for more info: https://www.thinkwithgoogle.com/advertising-channels/b2b-buyers-online-and-offline/?utm_source=newsletter&utm_campaign=20180525-twg-US-A-Consumer-alert&utm_team=twg-us&utm_medium=email-d
EnlightWorks had the pleasure of providing Web Design Services for a new startup called LM Disability. LM Disability specializes in providing consulting services to businesses and government agencies to help ensure they are providing access to people with disabilities. Here are the services we provided for LM Disability:
We continue to provide Creative Services and Online Marketing Services to LM Disability to help with driving traffic to there website and getting more clients for them.
You can check out the website here: https://www.lmdisability.com/
The following is how EnlightWorks is helping and can help our clients and other businesses with complying with this law.
Data Delete Requests
If any of your EU clients request access, correct, port or erase their data, all you would have to do is contact us, and we will work with your website platform vendor to process the request.
For our Weebly users, an automatic cookie notification display banner will be displayed for visitors accessing your site from a European IP address. For users of other website platforms, we can work with you to get one posted on your site.
Opt-In Option for Contact Forms
As mentioned before, EU users need to be informed about when their personal information is being collected. A new opt-in field has been added to our contact forms.
We have installed an SSL Certification (HTTPS). This certification ensures a site visitors connection to your site is secure and cannot be intercepted.
The following is a quick checklist.
Please contact us if you have any questions or would like schedule a call to discuss this or deploy it on your website.
To learn more about this, please see the following articles.
GDPR Portal: https://www.eugdpr.org/eugdpr.org.html
About the GDPR from MailChimp: https://kb.mailchimp.com/accounts/management/about-the-general-data-protection-regulation
Weebly GDPR FAQ: https://hc.weebly.com/hc/en-us/articles/360000488108-GDPR-FAQ
Duda GDPR Faq: https://help.duda.co/hc/en-us/articles/360000739348-General-Data-Protection-Regulation-GDPR-Compliance-Information-Resources
Please contact us if you have any questions.
This article from Local SEO Partner BrightLocal which we use as for one of our tools we use to deliver our online marketing services discusses a couple of surveys they ran asking if small businesses still need a website? This a good topic with all of the new features Google has come out with search including Google My Business. This survey mentioned that when they do a Google search, they do not necessarily need to client on a company's website because the information Google provides with a search result, gives the view all they need? With that said, there there is still and always will be the need for a website. As this article mentions, a website is vital for improving your local SEO, enhancing your brand, providing customer service and adding credibility to your business. To read more, please go the following article:
For our Online Marketing clients that are utilizing Google My Business, a while back Google added a feature that allowed food and beverage businesses to add there menu's right on there Google My Business listing. As of this week, they have now expanded the service menu option to non-food and beverage clients. To access this feature, all you have to do is access your Google My Business listing, go to "Info" then select the "Services" icon in the middle of the page.
Then when you select the Services option, then fill out the information they request and this will appear on your Google My Business listing whenever someone finds your listing.
Please contact us if you want to learn more.
Over the past few years, Google and Mozilla have been alerting website visitors if the site they are visiting is secure or not? They have been doing this by making sure a visitors connection to the site is secure via an SSL certificate. Up until recently, Google on its Chrome browser has been indicating that some websites as "Insecure" and others with just an exclamation mark. Starting in July of this year, Chrome will indicate all websites without an SSL certificate as "Not Secure". To learn more about this upcoming change, please see the following article.
Moz has released an article discussing what to look for when migrating to a new website. Google also provides these guidelines as well, but this Moz article discusses it from an SEO perspective. This is a guide that EnlightWorks builds within its process for website redesigns for clients who are invested in SEO. To read more, please see the following link:
Image provided by Unsplash, see artist details below.
The following are the articles we have read that help us with providing the online web services we provide for our clients and our clients might find useful as well to helping them with building there businesses via online services.
Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content
Here is an article from Moz a leading SEO solution provider with a good guide to re-evaluating the content on your website to make sure it is opiimized for SEO purposes. This article is a reminder to figure out who your visitors are, what you should be saying to them and then providing a scorecard so you can grade your content. This should be done on a regular basis.
To read the article go here: https://moz.com/blog/guide-to-reviewing-web-page-content
Tracking the ROI of organic search for B2B
This article from SearchEngineLand.com discusses how to track the ROI of the leads businesses get from organic search. This includes setting up tracking in Google Analytics and then makeing sure an a CRM like Salesforce is in place where a businesses saleforce can track where leads come from. Often times in the SEO world, SEO consultants are fixated on rankings, but the true measure of how SEO is doing is the revenue it brings in. This article is a good reminder of how to track that.
How to create content to support local SEO and rock the rankings
The following article is from SearchEngineLand.com that discussed how you can optimize your content for local search. This article is another reminder about how to research the best content for the local area you are marketing to. Local marketing is more important than ever since 1/3 all mobile searches are location based.
3 Essential Design Trends, February 2018
Here is an article from Web Design Depot that discussed three design trends they see in 2018.
Got a few minutes? Do a 5-point email audit
Here is an article from MarketingLand.com with a 5 point audit for your email marketing campaigns. This article is good way to strategise your email program for 2018 expecially if you do not have any time to do so.
Webinars: How to Market and Sell Using Webinars
Here is a great article from the SocialMediaExaminer.com that discusses how you can market using webinars.
While watching TV, one of the commercials I saw featured a guy driving down the street in an older VW convertible pulling up to up to a man and woman building a tree sculpture and the man said he was the internet and said he knows a bunch of people who would love what they are doing. Then the narrator says, build your website within an hour, something like that.
There are quite a few Do-It-Yourself website builders out there including GoDaddy, Wix, Squarespace and our partner Weebly. If you are a business starting out looking to put something up quickly, that will look reasonably well and will be responsive (viewable on mobile devices), then one of these choices will do (We recommend Weebly if you do choose one). These solutions have done a lot of the hard work for you, like starting you off with designs that look good, put together the technology that powers there website, and they even host the site on there own servers and data centers. They also offer guidance on how to get more out of your website, but if you are a business who needs to get the most out of your site like more sales, leads and offer online services, then you may need more. Here are some of the things you should consider when choosing one of these solutions.
What do your clients like visually?
When building your website, have you done enough research to figure out what your customer or the visitors like and who they are? If you are a business looking to make more money off your website, you will want to be sure your site visually appeals to your target audience. These solutions do not provide much help with the needed research to make sure your site visually attacks your clients.
Have you written your content for your target audience?
If you are creating new content or redesigning a new website, have you made sure that your content is written for your target audience? These DIY sites may offer guidance on what to write but only can know what will work with your clients/prospects.
Are you trying to drive more traffic to your site?
If you a looking to drive more people to your website, then these solutions come with base SEO (Search Engine Optimization) features, suggestions, and guides, but driving people to your site is a pretty involved process. It requires in-depth research, upfront work, and ongoing optimization to get it right.
Are you ready to use metrics to optimize your website?
Once your website goes live, are you ready on a regular basis to read the data that tells you how your website is performing and what to fix? These solutions do come with built-in statistics about how many visitors have come to your site, but if you need more, you will need to sign up for a service like Google Analytics. Then you will want to review that on a regular basis and make the necessary changes to increase your website traffic and give your visitors what they want.
Do you have the time?
The last point I want to consider is, do you have the time to do the research needed and spend the time building your site and managing it on an ongoing basis? If you are a small business or solopreneur, do you have the time to devote to do what is needed to get the most out of your investment in your website or do you want to focus on your business and the clients you could receive from your site marketing efforts?
Our Web Design Top Five Reads for October
Here at EnlightWorks, we are continually reading and learning what is possible so we can bring the right solutions and advice to our clients, friends, and partners. The following are some articles we believe would be of interest to our visitors.
Choosing a Domain
The following is a blog article from our partner Weebly on what to consider when selecting a domain name for your new website. One of the most interesting points to this article was the mention that if you register your site longer, then this tells Google that your business will be around longer so they may improve your website's chances of getting found on Google.
Moving to HTTPS? Don’t miss this unique opportunity!
The following is an article from Search Engine Land that discusses the SEO benefits to adding an SSL Certificate to your website. As you may or may not know, if you do not have an SSL Certificate on your website, then when visitors go to your site using a Mozilla or Chrome Browser, that they will get a message stating your website is not secure.
Dropbox Website Redesign
Dropbox the cloud storage provider recently redesigned there website in a new bold direction. The following articles discuss some of the critical points to this web redesign as it is a stark difference to the original design for this leading cloud storage provider.
Logo Trends for 2017
Now we are a little late to the party in discussing this but better late than sorry. Bill Gardner with Logo Lounge, one of if not the leading expert on logos released his Logo Trends report for 2017. This article discusses what he sees are the latest trends this year in Logo Design.
5 Design Highlights From Around the Web
This article is from How Design, and it provides links and mentions to 5 design highlights they found around the web. In this article, they talk about a wide range of design topics including people drawing logos from memory, virtual brain surgery and smartwatches.
EnlightWorks, a Bay Area Web Design company, had the pleasure of working with Chickpea Pop-Up and helping them with redesigning their website. Chickpea Pop-Up is a Berkeley California based professional catering service that specializes in providing Tapas and Paella catering services for special events for businesses and individuals.
When Chickpea Pop-Up came to EnlightWorks, they had a shell of a website and wanted to upgrade their website, so they bolster their business development efforts and enhance their brand to prospective clients and other stakeholders.
Chickpea Pop-Up was founded by Erica Schaal, a Chef who recently was a contestant on the Food Networks Chopped. As mentioned, Chickpea Pop-Up is focused on providing Paella and Tapas catering services, but they are also focused on providing catering services to those events that are unique and in hard to get to places. Some of the places they have catered include Burning Man and private events that take place in remote areas throughout Northern California.
As with all clients, we try and make sure the website we build, is truly reflective of the unique and diverse businesses we work within the San Francisco Bay Area and Nationwide.
We first started with discovery to find out what the exact goals are for the new website and then from the discovery findings we built out a Project Plan for what is needed. Part of the results from the Discovery Phase was there was not enough content for some of the pages that were wanted for the new website. For this requirement, we worked with our Copywriting partners to develop the content needed for particular pages that needed more content. We then also provided any additional photos required for the pages that did not have any pictures that were provided by Chickpea Pop-Up. As with every Web Design Project, we first provided a Free-Preview of the proposed site and did not go live until both us, and the client agreed it was ready to go live.
We are very appreciative to have done this project for Chickpea Pop-Up and very glad to provide ongoing website hosting services via Weebly for them as well.
To learn more about what we can do for your business, please go here.
New Website for Danfoura Law P.C.
EnlightWorks had the pleasure of building a new website for Danfoura Law P.C. based out of San Francisco. Danfoura Law P.C. came to EnlightWorks because they were not happy with their current website and they had the following issues:
In working with Danfoura law P.C., EnlightWorks we utilized our extensive web design process and first did an extensive discovery and audit of the current site, and we learned about what Danfoura Law P.C.'s goals and objectives were for the new website. We then took those objectives which included fixing the issues mentioned above, and we then built out an extensive project plan to build the website.
In collaboration with them, we then built out several previews of the website with the desired visuals and content they wanted. This process included getting the right page structure and approved content for each page. Danfoura Law P.C. also was in need of new staff pictures for the website, so we called in on of our creative services partner Colin Pattison from Featherstone Studios. Colin and his team went on site and took pictures of the staff and EnlightWorks used those photos for the Staff page of the new site. EnlightWorks at this time also researched and found appropriate photos for the new website that reflected the clients geographic and industry targets.
After we made the final edits, we were then able to go live and then setup the base Search Engine Optimization (SEO) settings, so their website is searchable on Google and Bing's search engines.
After completion of the website, we received a great reference and more importantly a valuable long term partner where their website is an intricate part of the Firm's success.
For B2B websites, you only have so long to get the attention of your website visitors. It is estimated that visitors will only spend 4 to 6 seconds on your homepage before they make a decision to stay or not. With that, if you are a business that is focused on selling and providing services to other businesses, then your website should do its best to make sure your ideal visitor does what you want them to do on your site. Here are some ideas to think of in regards to your B2B website.
Is your website mobile friendly? In a recent survey by Google (Ok not too recent, 2015), they found that 42% of B2B researchers use mobile phones during the B2B purchasing process. Since 2015, according to the latest Internet Trends report, In 2016, US users spend about 3.1 hours accessing the internet via a mobile phone vs. 2.8 hours in 2015. The use of mobile devices is increasing. Also, more B2B decision makers are Millennials so the use of mobile phones or other mobile devices should only increase.
Focused on Your Visitors
Is your website focused on what you like or what your client or potential prospect visitors like? You should make sure your website is built to attract your ideal client, not just you. One method of doing this is to build Buyer Personas. Buyer Personas are profiles of your ideal client which help you market to and sell to them. You know your client better than anyone, so you can build these by profiling your current clients. B2B Buyer Personas include the following components in your profiles.
You typically get this info from your Sales Team, Executive Team and or other staff that is focused on managing and communicating with your clients.
Here is a good article from Referral Saasquatch that goes into more detail about this: https://www.referralsaasquatch.com/b2b-buyer-personas/
Once you have built the B2B Buyer Personas and started marketing to them, you will want to make sure your website is effective and meets their needs. You can do this by creating a survey on your website and then optimizing your site based off of the survey results.
Here is a link to getting started with Google Forms: https://gsuite.google.com/learning-center/products/forms/get-started/
Here is an article about other survey options: http://www.smartinsights.com/goal-setting-evaluation/customer-feedback/website-feedback-tools-review/
Making sure your website is credible and trustworthy. You can do this various ways including putting client testimonials, certifications you have attained on your website and making sure your website is secured based upon Google's new standard. Here is an article about how you can secure your website with an SSL certificate:
Other key questions for your website when redesigning it includes making sure you are answering the following questions for visitors when to go to it:
Ongoing Optimization w/Analytics
As you optimize you website with the suggestions above, you should make sure you are constantly looking at the data via Googles Analytics or Bings analytics tools. This will give you the needed information to help you with making sure any changes you make to your website are done based off of actual data. With Analytics you can look at reports regarding where your website visitors are coming from, there demographics and interests and what technology they are using. Below is an older article discussing the benefits of Google Analytics to B2B marketers.