How To Create Local SEO Content That Boosts Visibility and Converts

You’ve posted tons of business listings. You’ve established a Google My Business profile and have customer reviews. You’re constantly engaging your customers on social media. But, somehow, you’re still not ranking on Google and not getting any traffic and conversions. 

Want to know the secret to actually boosting visibility and conversions for your local business? It’s not JUST local SEO. It all lies in having BOTH a local SEO strategy and creating good local SEO content. What some don’t know is that these two should come hand in hand. It’s a powerful formula that can make or break your business, and here’s why: 

What Is Local SEO Content?

When it comes to SEO, content is king. 

Let’s take Google for example here. Google delivers useful and relevant results by indexing content from across the web. 

Websites and pages are ranked according to how relevant and useful it is to the person who conducted the search. Therefore, content must be useful to searchers if it is to have any SEO value in the first place. And according to Google themselves, content must also be valuable, credible, engaging, and of high quality. 

Incorporating these aspects into your content can help it perform better in local search results and local packs. 

The mix of local SEO and content is a great digital marketing formula based both on creativity and analytics. Creativity is required to present quality content that compels your potential customers. Data is derived through demographic and keyword research, allowing for the targeting of visitors and converting them into customers. 

Now, the question is HOW do you create good local SEO content? Let’s talk about it. 

Creating Good Local SEO Content: 9 Tips and Tricks

Write For Your Target Audience

People like connection and relatability. Who are you writing for? Which pain points are you looking to solve? If you know your audience, you can better tailor your content to their needs. You can learn about your audience's demographics and interests by analyzing data from social media, Google Analytics, and in-store interactions.

Do An Audit

Now that you know the importance of local SEO content, you might want to immediately pump out new content for your website. If you have an existing website and content for your business, it would be best to do a content audit first. 

A content audit is the practice of thoroughly examining all of your website's content. This enables you to examine your optimization efforts in detail to see how effectively you are accomplishing your goals. 

You also get to identify any strengths and weaknesses in your content. And from here, you can alter your approach to better serve your target audience. 

Use Your Keywords

Keywords are essentially what enable search engines to recognize who you are as a company and what you have to offer. Therefore connecting you with clients who are seeking similar information. 

Learn the search terms your target market is using to locate businesses like yours online. 

Consider the many points at which your potential consumers could be in the buying process as you expand your list of keywords. 

Use a local modifier to associate the keywords you use in your text with a particular location — like “digital marketing company near me” or “digital marketing agency in the Bay Area”. 

Even if you have an idea of the local keywords and phrases you want to rank for, using an SEO tool like Ahrefs or SEMrush will help you discover much more long and short tail keywords you hadn't considered before.

Write Specialized Local Content

Local SEO content isn't limited to your webpages and business listings. You can create blog posts too! 

Attract a local audience by creating content about local events, trends, how-tos, and business news relevant to your area or industry. 

Another thing you can do is create local landing pages. It is considerably simpler to succeed in local search rankings if you have a location-specific webpage. 

This type of landing page should have regionally relevant content such as: 

• 
  Google maps
• Phone number, name, and business address
• Store hours
• Individualized descriptions
• Reviews and testimonials
• Parking availability
• Promotions

Even if your business just has a single location, a local landing page will still reap rewards since it will get more clicks from local searches compared to any other page of the website. 

If your business operates out of more than one physical location, you should design a landing page for each one, tailoring the content to the needs of customers in that region.

Increase Your Social Media Activities

According to Statista's predictions, there might be as many as 6 billion people using social media by the year 2027. As a result, we can see how widespread the use of social media has grown. Because of the expected increase in use in the next years, companies would be wise to have a strong presence on social media.

The solution is as simple as starting to distribute blog posts and featured articles on social media platforms.

Social media is a powerful tool for building an audience and promoting an online presence. 

Optimize Your Google My Business

It’s not enough that you create and claim a Google My Business account. You will rank better if your Google My Business account has relevant content. So, make sure to optimize it with the following: 

• 
  Up-to-date and accurate information
• Your logo
• Store hours
• Acceptable payment methods
• Clear images of your products, services, and location
• Response to customer reviews
• Publishing posts to your business profile/dashboard 

Make Good First Impressions

Making a visitor stay on your site after they've clicked on your search result snippet is just as important as making them click on your snippet in the first place. 

You want to create a great first impression on visitors so they stick around rather than leaving and bouncing back to search results. So, use compelling copies, put in the extra effort to provide a human touch, and add photos. 

The tone of your website should match the tone of your company. If you own a storefront, it's best that you upload some professionally taken, SEO-optimized photographs of your establishment. 

Showcase Reviews

Having positive reviews from satisfied customers is crucial for local SEO. Your company's reputation is reflected in the high reviews you consistently get from customers. So, it's crucial that you encourage your happy customers to provide feedback. Once you get this feedback, you can incorporate it into your blogs, landing pages, and services pages. 

Keep Going!

You should always remember that SEO is ever-changing. What works now, may not work tomorrow. Plus, local SEO strategies vary by industry. You'll need to experiment to discover the one that benefits your company the most. There is no one-size-fits-all approach to it. 

Keep going, see what works and what doesn’t, make some changes along the way, and you’ll get there. Make sure to keep tabs on your data as well. If you find all of these too time-consuming, you can always consult with a digital marketing company to help you out. 

Be The Talk Of The Town With Enlightworks!

We know how challenging it can be to create a local SEO strategy and come up with valuable content. Get a leg up on your local search queries with Enlightworks! Our local SEO services are just one of our many specialties in digital marketing we provide. 

We have a specialized team of local SEO experts, ad strategists, and content writers to help you fine-tune your online presence across Google My Business and other business directories. We've helped numerous companies generate results with our local SEO services.

Dominate local SEO with us today by clicking here!