Why You Should Hire A Web Designer

With the rise of plug-and-play website builders that anyone can use, many professionals and brands can be forgiven for thinking that they can just build their own website and forgo paying a designer getting professional website design services.

In many cases, this is true. However, you may not end up with the website you really wanted. You may also end up with issues down the line once your requirements for your website grow. Even if you ‌go with a website builder, you need to call in the pros.

Remember, more and more people are now shopping online and looking for websites where they can learn more about a brand, product or professional service provider. If you don’t make the right impression immediately with your website, you could miss out on around 263 million online shoppers in the US alone.

6 Benefits Your Brand Gains From A Professional Web Designer

These are just a few of the reasons ‌a professional is worth paying for:

(1) You Get A Modern, Current Look

Any good web designer will know what the current trends are in the online world, as well as which trends and tactics to use for your particular brand and target audience. This knowledge will take your brand beyond the basics of what a business website needs and ensure that it’s current and on-trend.

A good web designer will know how to create a customized website that flows logically, using current best practices for navigation, mobile optimization, and user experience. This will ensure that everyone who visits your website finds it engaging and wants to spend more time on the site—which leads to better rankings and an increase in sales.

(2) You Save Time, Money, And Energy

The problem with do-it-yourself website builders is that you actually have to do it yourself. You need to spend the time designing the website, selecting the colors, the content, and the plug-ins. This means researching the right options to use, as well as all the trial and error that comes with doing something you’re not familiar with.

When you hire a web designer, you don’t have to worry about the details of building the website. Your job is to provide a brief in the beginning and give feedback on what you like and don’t like. The trial-and-error side of things simply won’t exist because the expert knows what they’re doing.

Essentially, you’ll save on your time and energy because you won’t be bogged down in the minutia of designing the website. This will lead to saving money—even though you’re paying a designer—because you can spend your time focusing on your business.

(3) Your Website Will Be Customized To What You Need

Plug-and-play website builders lead to a vast range of websites that all essentially look and feel the same, and have similar functionality. If you want to stand out from the crowd, you really need a website that’s customized for your brand. This is what a web designer can give you.

Customization doesn’t mean that you have to completely reinvent the wheel and have a website that’s unlike anything that’s ever been seen before. It simply means having exactly the right design, features, and functionality for the way your business operates and the way you want your customers to interact with you.

(4) Your Website Will Incorporate The Right SEO

Search Engine Optimization (SEO) is a vital part of any website design. It’s the only way your website will ever rank on the search results pages. This means ensuring that all the onsite SEO tactics are deployed correctly.

A professional web designer will understand how factors like page load speed can impact SEO and ensure that their designs account for this. They can also ensure that the keywords you want to rank for are placed prominently in your web page headings, in the alt text for media, and in other important places.

(5) You Get Expert Help For Maintenance And Updates

Websites are never static. You can’t simply build a site and leave it in place for the rest of your brand’s lifespan. It’s important to update the plugins you’ve used and to ensure that you stay in touch with design and functionality trends.

When working with a professional web designer, you can ask them about maintenance retainers to help you stay on top of these areas. They can help you ‌update your content, add in new features when your brand expands or changes slightly, and give you advice on how to improve your SEO and user experience.

(6) Your Website Immediately Gives Off A Professional Impression

In the digital age, you have mere seconds to make a good impression online. If your website takes half a second too long to load or the user experience is off by just a tiny margin, you’ll lose potential customers immediately. Also, they won’t try coming back to your website ever again.

According to research, nearly 50% of all online consumers in the US expect a website to load in less than two seconds and will leave the site if it takes over three seconds.

Another major area that upsets users is the menu of a website. It needs to be immediately clear where it is and how you use it to navigate through the website. If not, those users who do land on your website will leave and not return.

A web designer will know exactly how to ensure your website creates the right impression at first glance. You won’t have to worry about how customers see you. Your site will be professional and suitable for your target audience.

Web Designers Give You More Than Just A Pretty Website

Do-it-yourself website builders are great for personal blogs, websites for your hobby, or showcasing creative works online.

But if you want to create a truly professional online presence, you need to get an expert on board.

Regardless of whether they use a site builder or design and code a site from scratch, they’ll give your brand a competitive advantage and ensure it makes a favorable impression on desktop and mobile devices. There’s just no denying the value they add.