Chicago, Illinois · Nonprofit Web Design

Nonprofit Web Design for Chicago Organizations

EnlightWorks provides nonprofit web design for Chicago organizations that need more than a new look. We build websites that people find on Google and in AI search, that a small team can keep up to date, and that turn visitors into registrations and inquiries.

5.0

Clutch rating from our Chicago client, McCormick Institute

2024

Managing McCormick Institute's website since

Duda Expert certified

Clutch Top Web Design Company, Indigenous Owned 2026

The challenge: a new name, an old website

The McCormick Center for Early Childhood Leadership was becoming the McCormick Institute for Early Childhood, with a wider mission that added applied research and policy work to its leadership programs.

The new website had to live on National Louis University's domain, carry over years of articles, PDFs and search rankings from the old Center site, and serve very different audiences: child care center directors, family child care providers, quality assessors, researchers and conference attendees.

In the client's words, they hired us to:

• Establish the new brand and name
• Improve SEO
• Build a working relationship that grows the site as the organization grows

What we are working on now

Good results also show where the next gains are. Our November 2026 visibility review found that most Google traffic lands on McCormick's articles, and that program pages beyond Leadership Connections and Aim4Excellence get less than 2% of Google clicks combined.

The plan merges duplicate program pages, adds related-program links to the most-read articles, and rewrites program page titles around the searches directors and providers actually use.

Six-month goal

Google clicks to Ready to Lead, Taking the Lead, Building Better Business and BAS

“

Ongoing support: they don't just build a website; they will help you maintain it and continuously improve SEO.

Specialist, McCormick Institute for Early Childhood · Chicago, Illinois · Verified Clutch review

EnlightWorks is responsive and has its own project management portal set up where you can see what is happening at each stage of the project.

Specialist, McCormick Institute for Early Childhood · Verified Clutch review

Clutch review

5.0

University-affiliated sites

McCormick's site runs on a National Louis University subdomain. We supply exact DNS and redirect instructions so university IT can move quickly.

Illinois partner networks

AI assistants lean on sites like ExceleRate Illinois, Illinois Action for Children and Illinois Early Learning. We track them and give you copy to keep listings current.

State-funded cohorts and deadlines

Programs open and close on fixed dates. Deadlines, application links and flyers get updated through the help desk so pages never advertise a closed cohort.

Bilingual audiences

Spanish-language forms and pages for programs delivered in Spanish.

Step 1

Discovery

Goals, client personas, baseline data and a knowledge base built from your organization.

Step 2

Strategy

Content audit, keyword research, sitemap and brand guidelines.

Step 3

Build

Accessibility-first design with a clear next step on every page.

Step 4

Launch

Every form, link, redirect and device tested before and after go-live.

Step 5

Grow

A six-month content and SEO plan, monthly reporting and unlimited updates.

See what we would do for your organization

A free consultation covers where your site stands, the quickest wins and what it would take to turn it into your best source of registrations and inquiries.