How to Add Your Business to ChatGPT: A Step-by-Step Business Hub Guide

Your customers are already asking ChatGPT for recommendations. "Who's a good dentist near me?" "What's the best IT company for a small office?" Until now, you had no direct way to tell ChatGPT who you are. That just changed.

On November 10, 2026, OpenAI opened Business Hub , a free way for businesses to claim a profile in ChatGPT. This guide walks you through exactly what to prepare, how to claim and verify your profile, and the mistakes to avoid while the feature is still new.

What Is ChatGPT Business Hub?

ChatGPT Business Hub is a free tool from OpenAI that lets a business claim its profile in ChatGPT, verify ownership, and control the basic facts ChatGPT shares about it. Those facts include the business name, description, contact details, hours, photos, and products or service plans. Business Hub also shows simple insights, such as how often ChatGPT mentions the business's website and how many people click through.

If you've set up a Google Business Profile, this will feel familiar. It's essentially the same idea, built for ChatGPT.

One honest caveat: claiming a profile does not guarantee ChatGPT will recommend you more often. ChatGPT still makes its own choices. What claiming does is make sure the information it uses about you is accurate and comes from you. Business Hub is also in beta, so screens and rules may change over the coming months.

What You Need Before You Start

Gather these first and the setup takes about 30 to 45 minutes:

• A ChatGPT account the business controls. Use one tied to a business email, not a personal account you might lose access to. A free account works.
• Access to your domain settings (DNS). DNS is the behind-the-scenes address book for your website. ChatGPT may ask you to add one short line of text there to prove you own the site. Whoever manages your website or domain can do this.
• A government-issued photo ID and a smartphone with a camera for a quick identity check.
• Your official business details: public name, legal name, any DBA name, business type, physical address, and registered address. P.O. boxes are not accepted as a physical address.
• Your business registration or tax ID. Check which one the form asks for, since a state registration number is not the same as a federal EIN.
• A short business description of 300 characters or fewer.
• A few good photos, square or easy to crop to a square, at least 1080 x 1080 pixels.

How to Add Your Business to ChatGPT: Step by Step

1. Open Business Hub. Sign in to ChatGPT and open Business Hub from the left sidebar, or go to chatgpt.com/business-hub. Search for your business by name.
2. Claim your listing or create one. If your business appears, select it and confirm the ChatGPT account you'll use to manage it. If nothing matches, create a new profile.
3. Choose how customers interact with you. In early testing reported by Search Engine Journal, choosing a physical-location option sent the profile to a waitlist, while choosing "through a website" moved it forward. If you hit a waitlist, try the website option.
4. Verify you own the business. ChatGPT offers verification methods based on your business, such as phone, business email, website domain, or Shopify. For domain verification, add the text record ChatGPT gives you to your DNS settings, wait a few minutes, then click Verify.
5. Pick your category and write your description. You get one category from a fixed list, so choose the single best fit, ideally the same one you use on Google. Your description may be shared in ChatGPT conversations, so write it in the words your customers actually use.
6. Add contact details and answer the policy questions. You may be asked about delivery and returns even if they don't apply to you. Answer as accurately as you can, then check the preview.
7. Review your draft. Your profile is saved as a draft. You may see an offer for advertising credit or a paid plan upgrade. Neither is required to claim your profile.
8. Complete the identity check. This runs through a secure link or QR code on your phone and uses your camera. No app download is needed. Once approved, your profile is published with a blue verified badge.
9. Check your status. Verification may show "under review" for a while. Check your business overview for updates.

Profile Limits That Catch People Off Guard

Several Business Hub fields have limits that aren't obvious until you hit them:

• Business name: may not be editable after you claim it. Use your real name exactly as it appears on your website and signage, with no added keywords or cities.
• Category: only one is allowed. Pick the best single fit.
• Description: capped at 300 characters, and extra text is cut off without warning. Count before you paste, then reread the saved version.
• Photos: shown as squares cropped from the center, and the first photo becomes the cover. Use JPEG, PNG, GIF or WebP files under 10 MB each.
• Logo: there's no separate logo field yet, so add your logo as one of your photos.
• Address: can't be hidden or set as a service area. It should match your website and Google listing word for word.
• Hours: set day by day with a separate time zone setting. Set the time zone first.

How to write a strong 300-character description

A strong ChatGPT business description says what you do, who you do it for, and where, in one or two plain sentences. It avoids claims you can't prove, like "best" or "#1," and matches how you describe yourself on your website and Google profile. For example:

"Benicia-based family dental practice offering cleanings, fillings, crowns and Invisalign for kids and adults across Solano County. Evening and Saturday appointments available, and most PPO insurance accepted." (208 characters)

Adding Products or Services to ChatGPT

If you sell products, plans, or packaged services with set prices, you can add them from the Products page in Business Hub by uploading a product list saved as a CSV file. Each item needs nine details: a unique ID, name, description, page link, brand, seller name, image link, availability, and price (written like "97.00 USD").

• Leave a cell blank if you have nothing for it. Placeholders like "n/a" can get the item rejected.
• Image links must point directly to a JPEG or PNG file.
• An uploaded file does not update itself. If your prices change, upload a new file or switch to a feed that updates automatically.

Important Things to Know Before You Submit

• Home-based or service-area business? There's currently no way to hide your address, so think it through before you claim.
• One profile per brand. Each brand is set up separately, and claiming your main brand does not claim your other locations.
• Published profiles are hard to remove. According to OpenAI's help center, support can't delete or hide a published profile, so double-check everything first.
• Customer privacy is protected. Businesses don't see individual chats. The insights are combined totals only.

Make Your Website Match Your Profile

ChatGPT treats your Business Hub profile as one source among many. If your website, Google Business Profile, and directory listings say different things, ChatGPT may repeat the wrong version. That's why consistency matters as much as the profile itself.

A quick website checklist to hand your web team:

• Your site's robots.txt file (the file that tells crawlers what they can visit) does not block OAI-SearchBot or ChatGPT-User, the crawlers ChatGPT uses for search and live lookups.
• Your site's structured data (behind-the-scenes code that labels your business details for search engines and AI) lists the same name, address, phone, and email as your profile.
• Pricing and product pages carry product or offer markup that matches your feed.
• Every link on your profile loads securely (https) and lands on the right page, not just your home page.

For more on how AI tools choose which businesses to cite, read our guide on how businesses get found in AI search.

After Your Profile Goes Live

• Invite your team or agency as an admin. Click Invite on your business overview and enter their email. Each person should use their own ChatGPT account.
• Check your insights after a week. Business Hub shows Mentions, Profile views, and Website clicks. A mention only counts when ChatGPT references your website, not just your name.
• Watch for new features. OpenAI is rolling out Business Agents, AI assistants that answer customer questions for a business, starting with eligible U.S. ecommerce and online-service businesses.

Frequently Asked Questions

Is it free to add a business to ChatGPT?

Yes. Claiming a business profile in ChatGPT Business Hub is free. Business Hub may show offers for advertising credit or paid ChatGPT plans, but neither is required to claim or publish a profile.

Does claiming a ChatGPT business profile improve rankings?

No, not directly. Claiming a ChatGPT business profile does not guarantee more recommendations. It makes sure ChatGPT has accurate, owner-supplied information, which works best alongside a consistent website and consistent business listings.

Can online-only businesses join ChatGPT Business Hub?

Yes. Online-only businesses can claim a ChatGPT Business Hub profile through the website option, even though Google Business Profile excludes them.

How long does ChatGPT business verification take?

ChatGPT business verification times vary. Some profiles verify almost instantly, while others show "under review" for a period. The business overview page shows the current status.

Can I hide my address on ChatGPT Business Hub?

No. ChatGPT Business Hub currently has no option to hide a business address or set a service area, which matters for home-based and service-area businesses.

Want Help Getting Set Up?

You can absolutely do this yourself with this guide. If you'd rather hand it off, EnlightWorks can add your verification record, write your description, prep your photos, build your product list, and make sure your website and listings tell ChatGPT the same story. Learn more about our AI SEO services or contact us to get started.