Stop Buying More Traffic. Start Converting the Traffic You Already Have.
Most websites don't have a traffic problem. The visitors arrive. The contact form stays quiet. The shopping cart stays empty. The pipeline stays thin. Conversion rate optimization fixes the gap between the people landing on your site and the people who actually take action — turning your existing website traffic into measurable conversion rate improvements.
We're a CRO agency built into a full Managed Website Services team. That means the same group running your tests is the same group designing the layouts, writing the copy, shipping the code, and protecting your SEO. No handoffs, no waiting on your developer, no "we recommended it but nothing happened." Just continuous optimization tied to real business goals.
Why CRO Matters Right Now
The cost of getting someone to your website keeps climbing. Google Ads CPCs are up across nearly every category. SEO takes longer to show results than it did three years ago. Organic social reach keeps shrinking. For most businesses, the realistic path forward isn't "buy more clicks" — it's converting more of the clicks you're already paying for.
That's the core promise of CRO. By optimizing your existing funnel, you lower your cost per acquisition, increase profit margins, and make every other marketing investment work harder. Hiring a CRO agency can accelerate revenue growth by 12 to 18 months by improving conversion quality and increasing the value of every visitor — without you spending a dollar more on traffic.
Our CRO Services
We deliver conversion optimization solutions tailored to how your buyers actually decide. Whether you need a full CRO program or focused improvements on a few high-value pages, we align every project with your audience and your business goals.
Conversion Audits & Funnel Optimization
You can't fix what you haven't mapped. We audit your full conversion funnel — from first ad click or search result to the moment a visitor converts. We review your existing conversion metrics, find every drop-off point, and analyze actual user behavior through session recordings, heatmaps, and scroll-depth data. The audit becomes the foundation for every experiment we run.
A/B Testing & Multivariate Testing
A/B testing is the backbone of how we improve conversion rates — comparing two versions of a webpage to determine which one performs better against a real conversion goal. For higher-traffic pages, multivariate testing lets us evaluate multiple variables at once. Every test answers a specific business question, and every result — winner or loser — feeds the next hypothesis.
Landing Page Optimization
Most websites have three to five pages doing 80% of the conversion work. We identify those pages, rewrite the copy, restructure the layout, and redesign the calls-to-action until they perform. Whether the goal is lead generation, qualified booked calls, or online sales, we focus optimization effort where it produces the biggest revenue lift — not where it's easiest to test.
User Research & Behavioral Analytics
Numbers tell you what's happening on your site. User research tells you why. We track user behavior with session recordings, heatmaps, and scroll-depth analysis, then pair that with user testing and customer interaction data to understand the real objections behind your conversion challenges. Data-driven decision making in CRO uses behavioral analytics and user feedback to inform every improvement we make.
CRO Strategy & Hypothesis Prioritization
Random tests waste traffic. We build a CRO strategy that prioritizes experiments by expected impact, implementation effort, and the quality of the underlying data. Common CRO techniques include simplifying forms, improving page load speed, and optimizing call-to-action placement — but the right starting point depends on your funnel, your traffic volume, and your business goals. We tell you exactly where to start and why.
Reporting, Analysis & Continuous Improvement
Every EnlightWorks client has access to our project tracking system — the same dashboard Clutch reviewers specifically called out for eliminating "marketing anxiety." You see every experiment, every result, and every next step in plain language. Clear, actionable reporting that ties every change back to your key performance indicators and the business outcomes that matter.
Reporting, Analysis & Continuous Improvement
Every EnlightWorks client has access to our project tracking system — the same dashboard Clutch reviewers specifically called out for eliminating "marketing anxiety." You see every experiment, every result, and every next step in plain language. Clear, actionable reporting that ties every change back to your key performance indicators and the business outcomes that matter.
See how you show up on ChatGPT by submitting the form below, and a report will be sent to you.
Local Content Creation
Nothing on the web lives in a vacuum anymore. Google and AI platforms look at various properties online to help your Google Business Profile listing and website rank higher for localized searches. This includes building a local content strategy that targets our clients' service area. We include such content with our managed web design plans, including developing strategic content for blog posts and location pages.
Web Design with a Local Focus
Also included with our managed website growth plans is unlimited website design services, which are focused on optimizing the user's experience to help generate a lot of web traffic to the website, which has high conversion rates of traffic turning into ideal leads from qualified leads.
How Our AI SEO Strategy Works
Our process combines core SEO fundamentals with the newer disciplines of AI search optimization. Here's what working with our AI optimization agency looks like:
1. Discovery & Baseline
We start by measuring where you stand in traditional search, Google AI Overviews, and the major AI search engines. This gives us a clear baseline for AI visibility tracking throughout the engagement and tells us exactly which queries you're winning, losing, or completely absent from.
2. Keyword & Intent Research
We build a keyword map that covers both traditional search queries and the conversational prompts people use in AI search. Our keyword analysis prioritizes terms by business value, search intent, and AI citation potential, so you can invest in the topics most likely to drive revenue, not just traffic.
3. Technical Foundation
We fix technical issues that prevent your site from being found by both traditional search engines and AI-driven crawlers (automated systems that scan websites). This includes improving your site speed, adding structured data (tagging information for easy machine reading), enhancing internal linking (links within your website), and creating RAG-ready content structures (formats that Retrieval-Augmented Generation AI models use to gather information and provide sources).
4. Content & Optimization
We create new content and optimize content you already have, aligning every page with the topics, entities, and question patterns that drive both organic search rankings and AI-generated answers. Each asset is built to earn links, citations, and brand visibility across search platforms.
5. Off-Site Authority & Link Building
AI engines weigh third-party signals heavily when deciding who to cite. Our link-building and digital PR work builds the off-site authority, brand mentions, and trusted citations that help AI platforms recognize your business as a credible source.
6. Reporting & Iteration
Every month, you get a clear report on search rankings, organic search results, AI visibility, and the specific queries where Google AI and other AI engines are citing you. We review what's working, adjust the plan, and keep pushing your brand visibility forward.
Why Businesses Choose Us Over Other AI SEO Agencies
Plenty of SEO agencies have bolted "AI" onto their existing services. We took a different approach: we rebuilt our methodology from the ground up to handle a world in which traditional and AI-powered search coexist.
- Dual-track expertise. We do the core SEO work that still drives traffic, keyword research, technical SEO, content creation, and link building alongside the GEO and AEO work needed to win in AI-powered search.
- Real measurement, not guesswork. We run dedicated AI visibility tracking across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Google AI Mode. You see exactly where you appear in AI responses and where the gaps in opportunity are.
- Advanced AI tools in every engagement. We pair enterprise SEO tools with advanced AI tools to analyze search results at scale, surface information-gain opportunities, and test content against the same AI systems your customers use.
- No black boxes. You'll always know what we're doing, why, and what results to expect, from keyword analysis and content briefs through to AI SEO optimization and reporting.
- Full-service digital marketing, not just SEO. When it makes sense, we connect your SEO work to paid media, Google Ads, and conversion optimization so the traffic we earn actually converts.
How Our AI SEO Strategy Works
Our process combines core SEO fundamentals with the newer disciplines of AI search optimization. Here's what working with our AI optimization agency looks like:
Local Businesses
Local service businesses that need to dominate Google searches, AI overviews, and ChatGPT for high-intent local queries.
B2B & Tech Companies
B2B and technology companies where buyers increasingly use ChatGPT, Perplexity, and Claude to research vendors before ever filling out a form.
Professional Services
Professional services firms need to appear as the trusted expert in AI-generated answers for their niche.
Nonprofits
Nonprofits need to be part of conversations about the missions they pursue and to attract potential donors to their websites.
AI SEO Services: Frequently Asked Questions
List of Services
-
What are AI SEO services?Item Link List Item 1
AI SEO services combine traditional SEO and newer optimization practices, answering engine optimization, and generative engine optimization to help your business appear in both classic search results and AI-generated search experiences. That includes Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, and Claude.
-
How is AI SEO different from traditional SEO?Item Link List Item 2
Traditional SEO focuses on ranking pages in organic search results on traditional search engines. AI SEO extends that work to AI search engines and generative engines that synthesize answers from multiple sources. The core SEO fundamentals still matter: technical SEO, keyword research, content optimization, and off-site authority, but they need to be applied alongside structures and signals that AI platforms use to understand and cite your content.
-
Do I still need traditional SEO if I invest in AI SEO?Item Link List Item 3
Absolutely. AI engines heavily draw on pages that rank well in traditional search results. Strong core SEO feeds your AI visibility; they're complementary, not competing. Any AI SEO strategy that ignores search engine optimization fundamentals is built on sand.
-
How do you track AI visibility?Item Link List Item 4
We use a combination of purpose-built AI visibility tracking platforms and manual query testing across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Google AI Mode. You'll see which queries surface your brand, which competitors are being cited, and how your share of AI responses changes month over month.
-
Are you one of the best AI SEO agencies?Item Link
We'd rather let our work make that case than claim it ourselves. We're happy to walk you through real client examples, current AI search optimization results, and exactly how we'd approach your site — then you can decide if we're the right fit.
-
Ready to Get Found in AI Search?Item Link
The brands winning right now aren't waiting for AI search to settle down. They're investing in AI SEO today and building brand visibility that will compound over the years.
Let's start with a free AI visibility audit. We'll show you exactly where your brand appears (or doesn't) across Google AI Overviews, ChatGPT, Perplexity, and the other AI platforms your customers use — and map out the fastest path to improve AI visibility for your business.
-
How long until I see results?Item Link
Technical fixes and on-page AI SEO optimization can surface in AI-generated responses within weeks. Competitive organic search rankings and sustained AI rankings typically take three to six months, with results compounding from there. We set clear expectations up front based on your industry and starting point.
